NOVEMBER 2020 RETAILOBSERVER.COM
59
and business experts. The 45- to 60-minute classes were held
twice a week, with manufacturer product trainings presented on
Tuesdays and general business sessions held on Thursdays,
through September and October.
The vendor lineup included Whirlpool, which presented
kitchen, dishwasher and laundry innovations; GE Appliances,
which shared "Six Keys to Moving Customer Experiences"; plus
line reviews and product trainings by LG Electronics, Electrolux/
Frigidaire, Beko, Serta and Tempur-Sealy.
Thursday's business classes included a session on "Retail
During COVID-19," led by showroom designer and branding and
display consultant Lyn Falk of Retailworks Inc., and "Customer
Experiences," taught by Dean Lindsay, the award-winning
motivational speaker and business trainer.
Other business classes included:
• Connect More, Convince Less, with Ryan Avery, best-selling
author and corporate consultant on winning principles and
strategies
• Proverbs for Selling: Mastering Sales Through Prospecting,
Referrals and Discipline, hosted by renowned speaker, trainer
and sales coach Tamara Bunte
• Next-Level Service: Transforming Transactions into Unforgettable
Experiences, with Scott Greenberg, the acclaimed business
motivational speaker who helps entrepreneurs engage employ-
ees, serve customers and grow their businesses
The complimentary sessions were open to all BrandSource
members, their employees, and AVB's Canadian and Northeast
buying group affiliates. The classes were recorded and added to
AVB University's expansive digital library for 24/7 access.
"Things are changing more rapidly than ever," Ristow said at
the Convention. "We want to make sure you get the right
information, in the right way, right now."
"It's just an unbelievable thing that we're proud of," he added,
"bringing you the AVB University and the Fall Training Series.
Knowledge is power, and we're going to give
you knowledge."
RO
Alan Wolf is Senior Communications Specialist for AVB/
BrandSource, the nation's leading merchandising and
marketing co-op for independent appliance, consumer tech
and home furnishings dealers.
AVB CEO Jim Ristow announces AVB University's Fall Training Series.
Google and AVB Marketing co-hosted a
three-day webinar series for the furniture industry.
BrandSource's 32-page Service Playbook is a
comprehensive tactical guide for servicing dealers.
