JULY 2016 RETAILOBSERVER.COM
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visitors in the middle of the trade fair events. At the same time,
Connect Hub offers exhibitors a chance to communicate the
potential of complex digital products and business models in a
visible and comprehensible manner.
MAKERSPACE FOR TAPPING THE POTENTIAL OF
DIGITALIZATION
Connect Hub forms an interface between a number of industries
that are involved in the organization of our lives – e.g., furniture,
technology, energy management, mobility, logistics, telecom-
munication and culture – and offers tools and event formats for the
development of interdisciplinary concepts. Connect Hub is a trade
fair, conference, networking event and interactive innovation
workshop all at the same time. It activates the potential of
digitalization by putting the focus on the cross-markets relevant for
the furniture industry. It thereby opens up an interdisciplinary
perspective on the connected products, services and business
models of tomorrow and beyond.
For the organizers, a key objective is to ensure that Connect Hub
provides both exhibitors and visitors the chance to take an active
part in the program, and to shape the (digital) future together.
Connect Hub thereby becomes a lively place for exchanging
knowledge and experience.
The real-life laboratory character of Connect Hub is also reflected
architecturally in the special event space. The round, atrium-like
center forms an arena accessible from four sides and optimized for
social distancing regulations. Up to three event formats will take
place here every day.
CONNECT HUB CREATES COMMUNITY
The hub is complemented by a media lounge that provides a
protected and aesthetic setting for interviews and live reports –
this space will be a key location for media representatives and
influencers. The research results will be available live for visitors to
imm cologne and LivingKitchen, and they will also be published on
all the relevant channels – before, during and after the trade fair.
Regular posts of pictures, videos, snaps, quotes and stories
provide real-time impressions of the day, documenting the trade
fair and workshop events, and making them accessible to a broad
target group. A livestream program will be presented, allowing
anyone who cannot be there during the trade fair itself or who
cannot attend individual workshop sessions to actively take part in
Connect Hub.
Visit www.global-competence.net/interiors for further information.
For further information about ambista visit www.ambista.com.
RO
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