Retail Observer

July 2020

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JULY 2020 24 SEAT OF LUXURY New iWash bidet seat by ICERA is a smart and stylish upgrade to the bathroom Introducing the iWash S-11 bidet seat, the latest addition to Icera's iWash product line, created to enhance the functionality of a traditional toilet with features focused on comfort and superior hygiene. This ingenious design is easily installed on most standard elongated toilets and is a great DIY project for those looking to enhance their bathroom experience without sacrificing valuable floor space. The iWash has a minimalist profile that compliments both modern and traditional décors and quietly becomes an integral part of any luxurious-minded bathroom. Icera combines cutting-edge technology and thoughtful design to create the iWash system. In addition to conserving toilet paper, the iWash electronic bidet seat provides a cleaner and more sanitary experience. The system includes a stainless steel self- cleaning sprayer with customizable spray options (rear, front, oscillating and power wash). The iWash's ceramic water heating system provides an instant and unlimited warm water spray and allows for a tankless design with a slim 5" profile. Users can also choose settings for water temperature and pressure and enjoy a heated seat and warm arm dryer. The iWash can be programmed with two memory presets for ease of use. Other favorite features include a built-in deodorizer, in-bowl nightlight, silent close lid and a wall-mounted remote control with LED-backlit buttons. The iWash bidet seat is available at premium bath showrooms nationwide with retail prices starting at $675. For more information about the iWash or any Icera product, visit icerausa.com. For 20 years the American-owned and operated ICERA Group has been dedicated to the innovation and manufacture of premium bath fixtures. Specializing in high-performance water closets and the most techni- cally challenging ceramic products, ICERA surpasses industry standards and consumer expectations. With collections ranging from the contemporary to the classic, ICERA products combine uniqueness and elegance in design, best-in-class performance and lasting quality. I N D U S T R Y [ N E W S ]

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