7
OUR PATH TO SUCCESS
THE GIFT CHART
P
ennington & Company's experience with over 870 collegiate organiza ons shows that
the top 10 gi s usually make up half of a successful capital campaign, while the top
20% of donors will make up 80% of the funds contributed. This gi chart provides an
overview of the gi s needed for a campaign of this magnitude to be successful.
1 $500,000 $100,000 $500,000
2 $250,000 $50,000 $500,000
3 $100,000 $20,000 $300,000
4 $50,000 $10,000 $200,000
LEADERSHIP GIFTS
PACE-SETTING GIFTS
375 Up to $2,500 Varies Varies
PUBLIC PHASE GIFTS
TOP
80%
20%
TOTAL GIFTS
540
CUMULATIVE TOTAL
$3,000,000
GIFTS NEEDED GIFT SIZE PER YEAR RANGE TOTAL
(5 YEARS)
GOAL $3,000,000
TOTAL ACTIVE ALUMNAE 2,646
TOTAL LOST ALUMNAE 269
PROJECTED ALUMNI PARTICIPATION 20%
10 $25,000 $5,000 $250,000
15 $15,000 $3,000 $225,000
45 $10,000 $2,000 $450,000
85 $5,000 $1,000 $450,000
