8
OUR PATH TO SUCCESS
P
ennington & Company's experience with over 800 collegiate organizations shows that the top 10 gis usually make up half of a successful
capital campaign, while the top 20% of donors will make up 80% of the funds contributed. is gi chart provides an overview of the gis
needed for a campaign of this magnitude to be successful.
1 $500,000 $100,000 $500,000
2 $250,000 $50,000 $500,000
3 $100,000 $20,000 $300,000
4 $50,000 $10,000 $200,000
LEADERSHIP GIFTS
PACE-SETTING GIFTS
200 Up to $2,500 Varies $225,000
PUBLIC PHASE GIFTS
TOP
80%
20%
TOTAL GIFTS
355
CUMULATIVE TOTAL
$3,000,000
GIFTS NEEDED GIFT SIZE PER YEAR RANGE TOTAL
(5 YEARS)
GOAL $3,000,000
TOTAL ACTIVE ALUMNI 1,701
TOTAL LOST ALUMNI 87
PROJECTED ALUMNI PARTICIPATION 21%
10 $25,000 $5,000 $250,000
15 $15,000 $3,000 $225,000
40 $10,000 $2,000 $400,000
80 $5,000 $1,000 $400,000
