Photograph by KCC Photography
with versatility in mind. Even in a challenging economic climate, "At least at our shop, bridesmaids aren't considering $99
dresses. They're going straight to the $200 plus racks because
they know this won't be the last time they wear the dress."
Every woman in possession of a plain-jane bridesmaid
dress — or five — will admit the temptation to wear it again
because it beckons to her from the recesses of her closet, whispering "I've been altered to fit you! I am the perfect length!
You paid for me to be so!," but even an untrained eye can spot
a bridesmaid dress across a ballroom. It lacks uniqueness and
interest, so it remains in the closet, beckoning still, until one
"outgrows" it.
Strapless and halter dresses falling just below the knee are
very popular due to functionality, but Jensen notes that floorlength dresses are still in high demand with women of the
area, as many regularly attend formal military events throughout the year.
Interestingly, Jensen muses that the shift in style is due in
large part to utility, but also the healthier lifestyles of bridesmaids, today: "When I was younger, it was traditional for the
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