Retail Observer

RETAILOBSERVER.COM MARCH 2020 24 "We are so excited to offer designers the flexibility to be as creative as they want without compromising indoor air quality," said Craig LaFontaine, national sales director. "We truly believe every homeowner should own a home that reflects their personal style, and these products make it possible for them to do so while enjoying the highest indoor air quality." The CP5 series by BEST was on display at this year's International Builders' Show in Las Vegas. Please visit www.bestrangehoods.com for more information. Design Credit: HGTV's Windy City Rehab's Alison Victoria BERTAZZONI UNVEILS NEW BUILT-IN REFRIGERATOR COLUMNS New refrigerator, freezer, and wine cellar expand Bertazzoni's industry-leading style portfolio and match the brand's three design suites Bertazzoni, the six-generation, family-owned Italian manufacturer of award-winning appliances, has revealed its lineup of Built-in Refrigerator Columns that feature several refrigerator, freezer, and wine cellar options. The products were previewed at the Kitchen & Bath Industry Show (KBIS), and will be available for purchase by summer 2020. The Built-in Refrigerator Columns, together with other kitchen suite introductions, are the manifestation of a significant milestone for Bertazzoni, as the company launches its largest number of products in one year – more than 100 new offerings – and demonstrates its continued commitment to the North American market. "Bertazzoni has virtually renewed its entire product portfolio in the last 24 months to ensure the complete design harmonization of the product suites in each of our three styles: Professional, Master, and Heritage. We're thrilled to add Built-in Refrigerator Columns to the portfolio, recognizing a market need particularly within the Premium and Super Premium segments," said Nicola Bertazzoni, executive vice president and sixth generation family member. "This complete revitalization of our built-in portfolio – maintaining design integrity throughout – makes Bertazzoni completely unique in the category." STYLE AND PERSONALIZATION Though the Built-in Refrigerator Columns are, by their nature, subtle design statements that integrate into walls and cabinets, Bertazzoni's lineup offers a promise of design continuity across the entire Full Kitchen Suite of appliances. The products also feature several stylish options for today's homeowners, enabling the end-user to add a personal twist to the overall aesthetic of the kitchen space. "Every design detail of Bertazzoni appliances is meticulously scrutinized, as it's important to us that the precise shape, size, contour and finish allow them to come together as a complete, cohesive kitchen. This remains true with the Built-In Refrigerator Columns, which offer exciting variety to what an aspirational Bertazzoni kitchen can look like," said Valentina Bertazzoni, head of brand and style for Bertazzoni and sixth generation family member. "We're thrilled also to provide options to help homeowners decide exactly how they'd like to bring a Bertazzoni kitchen to life. One of our guiding principles is that any combination of products should always look beautiful together and feature best-in-class performance that brings joy to today's families." I N D U S T R Y [ N E W S ]

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