P
ennington & Company's experience with over 800 collegiate organiza ons shows that the top 10 gi s
usually make up half of a successful capital campaign, while the top 20% of donors will make up 80%
of the funds contributed. This gi chart provides an overview of the gi s needed for a campaign of this
magnitude.
1 $500,000 $100,000 $500,000
2 $250,000 $50,000 $500,000
3 $100,000 $20,000 $300,000
4 $50,000 $10,000 $200,000
LEADERSHIP GIFTS
PACE-SETTING GIFTS
50 $5,000 $1,000 $250,000
160 Up to $2,500 Varies $325,000
PUBLIC PHASE GIFTS
TOP
80%
20%
TOTAL GIFTS
290
CUMULATIVE TOTAL
$3,000,000
GIFTS NEEDED GIFT SIZE PER YEAR RANGE TOTAL
(5 YEARS)
GOAL $3,000,000
TOTAL ACTIVE ALUMNI 1,281
TOTAL LOST ALUMNI 65
PROJECTED ALUMNI PARTICIPATION 23%
OUR PATH TO SUCCESS—
THE GIFT CHART
10 $25,000 $5,000 $250,000
15 $15,000 $3,000 $225,000
45 $10,000 $2,000 $450,000
7
GAMMA
GAMMA
CHAPTER
