Retail Observer

RETAILOBSERVER.COM FEBRUARY 2020 24 evokes thoughts of rose petals and sun-kissed French terraces. Pinot Noir is a warmly saturated red with undertones of cherry and exotic spices for an Old World feel, while Syrah is a deep, elegant burgundy that conjures up the scent of tobacco and a sense of drama and mystery. Visit www.elmirastoveworks.com for more information. LG INTRODUCES NEXT GENERATION OF LAUNDRY WITH NEW AI-POWERED WASHER CES innovation award-winning washer incorporates ai and advanced fabric care to deliver unrivaled convenience, performance and speed At CES, LG Electronics (LG) unveiled its most advanced innovation in laundry, deploying artificial intelligence to deliver precision washing for optimal results without the guesswork. Winner of a coveted 2020 CES Innovation Award, the new LG ThinQ™ front-load washing machine features an Artificial Intelligent Direct Drive™ (AI DD) motor along with the company's AI-powered Proactive Customer Care service. The "AI DD washer" builds on 20 years of advancements in LG's groundbreaking Direct Drive motor which delivers unparalleled results without sacrificing efficiency. LG's new washing machine not only detects the volume and weight of each unique laundry load, but also uses AI and advanced sensors to identify fabric types in each load. Using deep learning technology, the washer then compares this information against more than 20,000 data points related to washer usage to program the optimal wash cycle setting for the best results, improving cleaning performance and extending the life of garments by 15 percent. The intelligent washer can detect, for example, a mixed load of t-shirts and pants and then program the wash cycle to use customized motions, temperatures, and times (different from settings that would be used for bedding, delicates and other fabric combinations) for an optimal wash. And LG's new user-friendly ezDispense feature takes the guesswork out of detergent dosage by automatically adding the exact amount of liquid detergent and fabric softener customized for each load at optimal times during the wash cycle for improved results. When it comes to drying, the new LG Smart Pairing feature automatically sends the optimal dryer setting for each load directly to the compatible LG dryer for the best results every time. The intelligent washer can also connect with Amazon Alexa through the LG ThinQ® mobile app to provide notifications when the laundry detergent is running low. Furthermore, customers can enable Amazon Dash Replenishment via the app to automatically reorder pre-selected supplies such as detergent and fabric softener to be delivered right to their door. For a further enhanced laundry experience, the AI DD washing machine supports LG Proactive Customer Care – a smart customer service solution that leverages advanced AI to deliver peace of mind and enhanced customer satisfaction, along with improved product performance and longevity. The service can immediately alert users to potential problems before they occur, expedite repairs when they are needed, and offer useful maintenance tips to keep LG appliances performing their best. In addition to the benefits of AI, the new LG washer offers convenient features to help save users time and deliver superior performance: • TurboWash™ 360 uses powerful jets to surround clothes from multiple angles so detergent can penetrate deep into fabrics for a complete clean – even for big loads – in under 30 minutes. • 3D Multi Spray uses water jets positioned in five different directions simultaneously to quickly break down tough stains. • LG TWINWash™ saves time with two washers in one footprint. Wash small loads in the compact LG SideKick washer below while tackling larger loads up top. Follow other exciting CES announcements from LG on social media using #LGCES2020. I N D U S T R Y [ N E W S ]

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