RETAILOBSERVER.COM FEBRUARY 2020
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B U Y I N G G R O U P N E W S
B
uilding upon its founding principle of always putting the
member first, Nationwide Marketing Group announced
that Melissa Stenson has joined the organization as vice
president of member experience.
Stenson most recently worked as the senior meeting planner
for Sterling Events Group, where she spearheaded coordination
of Nationwide's industry-leading PrimeTime tradeshow and
conference. She previously served as a program manager and
regional supervisor for ITA Group in West Des Moines, Iowa,
and as director of operations for Sterling Events Group.
"Melissa has long been an integral part of the Nationwide
team, helping us create a world-class experience for our
members and vendors at PrimeTime and other key events," said
Tom Hickman, Nationwide's president and chief member
advocate. "This new role within Nationwide Marketing Group
will allow her to expand on the work she's been doing for nearly
20 years, advocating for our members and their business
success. We're excited to officially welcome her to the family."
In her new role, Stenson will continue working with Sterling
Events Group to organize PrimeTime. In addition, she will
explore new ways to increase member engagement in all that
Nationwide has to offer while improving the overall member
experience.
"This new role makes doing more for our members – and
doing it better – my sole focus," Stenson said. "We only win
when our members win, and every single employee is
responsible for helping our members succeed. I'm excited to
work with stakeholders across the company to ensure that we
are all doing just that."
RO
MELISSA STENSON JOINS
NATIONWIDE MARKETING GROUP
AS VICE PRESIDENT OF MEMBER EXPERIENCE
