RETAILOBSERVER.COM JULY 2019
58
H
ot off its last PrimeTime show, where more than 15% of
attending members signed up to become independent AT&T
retailers, Nationwide Marketing Group has activated its first
mobile phone customer.
King's Great Buys Plus in Evansville, Ind., signed up the customer, who
purchased a Samsung Galaxy S10. King's Great Buys Plus was one of
the first Nationwide members to commit to the exclusive AT&T program
when it was announced in February.
"We are excited to be the first member in the country to enroll a
customer in this one-of-a-kind program," said Terry Oates, CEO of King's
Great Buys Plus. "Being able to offer cell phones and wireless service is
the first step in creating a true connected home experience for our
customers. And the support we've received along the way is second to
none. We couldn't be happier."
Not only does the program allow Nationwide members to sell home
Internet, DIRECTV, and cellular phone service and devices, but it also
provides a better – and faster – enrollment experience.
The program is supported by an exclusive partnership with DSI
Systems, which has developed an order entry system that allows
members to sign up a customer in only eight minutes. Plus, there is no
inventory stocking requirement, and Nationwide members have access
to a dedicated customer support line to assist with billing and enrollment
questions.
"Whether you sell appliances, electronics, furniture or bedding, this
program – available only to members of Nationwide Marketing Group – is
a great add-on for your store," said Tom Hickman, Nationwide's president
and chief member advocate. "Not only does it help support the growing
trend of a connected home, but the shorter lifecycle common with today's
cell phones will encourage additional store traffic and frequency of shop.
And the exclusive promotions available only to Nationwide's independent
retailers provide a clear competitive advantage over the national chains."
Please visit www.nationwidegroup.org or call 336-722-4681 to learn
more about becoming an independent AT&T retailer through Nationwide
Marketing Group.
B U Y I N G G R O U P N E W S
RO
KING'S GREAT BUYS PLUS
ACTIVATES FIRST CUSTOMER UNDER
NEW NATIONWIDE MARKETING
GROUP-AT&T PARTNERSHIP
Evansville, IN, store is the first in the nation to enroll in
the exclusive Nationwide Marketing Group program
