© 2019 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 7
• Five alumnae (2%) were willing to meet but unavailable during the
feasibility study.
• Repeated phone or email messages (an average of five per alumna)
were left for 32 alumnae (14%) with no responses.
• 108 alumnae (47%) did not return a completed electronic survey.
• Pennington & Company attempted to locate five alumnae for whom
current contact information was not available.
The chart below gives the breakdown of selected alumnae by era,
willingness to interview, and final number interviewed. During the
interviews, participants received a pre-campaign feasibility study brochure,
gift chart (Appendix B) and an alumnae directory from their era.
Era
Interviewed
(in person
and phone)
Returned
electronic
survey
Refused to
interview
Willing but
could not
interview
No
response
to
messages
No response
to electronic
survey
No contact
information
Total
potential
prospects
1960-69 5 1
1 0 6 10 1
24
1970-79 10 6
2 2 8 33 0
61
1980-89 8 6
2 1 7 13 1
38
1990-99 12 10
0 1 5 30 1
59
2000-09 6 6
0 1 4 19 2
38
2010-19 1 2
0 0 2 3 0
8
Totals
42 31
5 5 32 108 5
228
3. Interview notes and reports were reviewed and analyzed.
4. Personal interviews were conducted with alumnae who live in the following
geographic areas: Flowood, Jackson, Olive Branch, and Oxford,
Mississippi; Blowing Rock, North Carolina; Brentwood, Eads, and
Franklin, Tennessee; Austin, Dallas, and Houston, Texas.
5. The findings were compared with results from other fundraising studies and
campaigns, and the differences and similarities were assessed.
6. Information and data were analyzed regarding previous giving histories,
including local and international giving records as available.
