© 2019 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 40
the standard for the campaign and raise the giving expectations of all other
alumnae.
13. A written proposal should be presented in person, whenever possible, in
every case where an alumna is solicited for a major gift, typically $10,000
or greater.
14. To maximize the size of contributions, a five-year payment period is
recommended for campaign pledges. In addition, and when appropriate,
planned giving and bequests should be encouraged to develop a strong
chapter endowment.
15. A campaign master calendar should be established outlining target dates for
the beginning and ending of campaign tasks and activities. We recommend
the following general topics and time frames with the addition of
increasingly specific tasks as the campaign develops:
June 24, 2019 Presentation of feasibility study results and
recommendations.
July 1, 2019 Decision by the house corporation to proceed with a
capital campaign.
July – August 2019 Internal campaign preparations (finalize strategy,
modify plans, set campaign policies, prepare
promotional materials, etc.). Solicitation of the
Mississippi Beta insiders and undergraduates and
campaign volunteer recruitment.
September 2019 – Major gifts phase (quiet phase); solicit major donor
May 2020 prospects, assemble and train volunteer leadership.
June – August 2020 Public phase; public announcement of campaign
through printed newsletter to alumnae followed by a
mailed campaign brochure, class leader letters, and
chairman's letter to all non-donors.
September 2020 – Direct mail continues; house corporation engaged in
August 2021 an additional 12-24 months newsletters and
solicitations.
16. Renovations and expansions should not begin until after the public
announcement of the campaign. By waiting until the completion of the quiet
phase of the campaign, all the major donor prospects should have been
solicited before renovations begins. The psychology and motivation of the
