© 2019 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 38
• Understanding of the basic gift table and recognition that 50% of the
funds will likely come from 10 alumnae and that approximately 20% of
all alumnae will contribute to the campaign.
• Influential, recognizable, and dedicated volunteer leadership.
• Adequate investment of finances for campaign expenditures.
• Professional support for volunteer leaders and major gift solicitations.
C. Recommendations
Pennington & Company has carefully evaluated the results herein for the Pi Beta
Phi Chapter House Corporation. A minimum fundraising goal of $1.5 million is
feasible only if the house corporation adopts and implements the following
recommendations.
1. The Mississippi Beta alumnae leadership makes the decision to proceed
with plans for a capital campaign within 30 days.
2. A summary of this report should be shared with all individuals contacted as
a part of the feasibility study. The summary should be sent with a letter
reporting the decision to proceed with a campaign.
3. Final project plans should be modified to reflect the feelings, attitudes, and
opinions expressed in the feasibility study report. The size of the project
should be reflective of the projected campaign goal recommendation and
any long-term financial analysis and goals that are developed. A final and
accurate cost breakdown of the renovation plans should be provided to
Pennington & Company.
4. The chapter must begin a comprehensive, ongoing alumnae relations
program that utilizes both print and electronic media to ensure regular
communication and personal contact among the house corporation,
undergraduate chapter, and alumnae constituency. Biographical updates
should be mailed annually, and further efforts should be made to locate lost
alumnae.
5. Develop a detailed case statement and campaign plan to define the needs of
the facility, show undergraduate accomplishments, highlight increased
alumnae support, and prove sound fiscal management so prospects will
assign a higher philanthropic priority to this project. The case statement
must go beyond an explanation of need and show how this effort will affect
Mississippi Beta's success.
