© 2019 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 14
2000s. Alumnae should be approached in person about serving in a specific
capacity, and the job description should include the expected obligation and a clear
time commitment. The alumna should be provided with an explanation of the value
she will bring to the board as it pertains to her individual experience and
background.
There is a positive fundraising impact when those who are closely involved with
the chapter make a financial contribution and demonstrate full support of a
campaign. The members of the chapter house corporation and alumnae advisory
committee will be approached first in a campaign and asked to make a financial
commitment to the fundraising effort, setting the tone for the remaining
constituency.
D. Alumnae relations program assessment
This section of the feasibility study analyzes Mississippi Beta's alumnae relations
program, including alumnae communications and events.
The Mississippi Beta undergraduate chapter develops and distributes an alumnae
newsletter sent on a bi-annual basis. The newsletter is also shared on the chapter's
social media platforms. Typically, the newsletter contains undergraduate-centric
content. Messages from chapter officers, philanthropy updates, recruitment
statistics, and upcoming chapter events are standard elements of each publication.
Although alumnae do receive updates on the chapter through this newsletter, the
publication lacks alumnae-centric content and is a lower quality than recommended
by Pennington and Company. The current layout is not aesthetically pleasing or
professional.
A comprehensive alumnae relations program with regular communication and
personal contact among the total membership is essential to any chapter. An
ongoing effort should be made to further enhance the current program led by the
chapter. While Pennington & Company does not recommend absolving the
