Walmart Shareholders

26 • Walmart Shareholders • 6.2.2019 The Relief Products™ was forged from a passion for helping others live full and healthy lives. Established in 2005 around a commitment to helping you Stay Healthy, Naturally®, the brand has experienced continual growth and expansion of their homeopathic product line since. Today, the company offers over 25 different homeopathic products ranging across a variety of categories including Eye & Ear Care, Cold & Cough Remedies, Digestive Health, and Pain Management. Their products are made using 100% natural active ingredients that work safely and gently with your body, offering no known side effects or interactions with other medications. The Relief Products™ have been presented with 5 Women's Choice Awards for 2019, allowing them to leverage their mission of helping people Stay Healthy, Naturally®. The continual growth of The Relief Products™ can be partially attributed to their connection with health-conscious consumers seeking new, innovative remedies. For example, the aging baby boomer demographic is driving demand for The Relief Products™ age-related eye care offerings, including Eye Floaters Relief®, Eye Twitching Relief®, and of course AgingEye Relief®. Likewise, one of their newest remedies, Eye Strain Relief ™, is designed to relieve eye strain symptoms such as eye fatigue, headache, and blurry vision- all which can be caused by extended screen time on digital devices. Just another example of how The Relief Products™ is able to develop natural, innovative solutions for our modern world. Furthermore, consumers continue to seek 24/7 natural remedies for ailments that tend to worsen at night, including conditions such as pink eye, tinnitus, earaches, blepharitis, allergies, and similar conditions that deliver painful, sleepless nights. The newly introduced PM Ointments by The Relief Products™ support nighttime healing and recuperative sleep. The Relief Products™ prides itself on proactively responding to consumer demand, allowing them an opportunity to combine available technology, unique product offerings, and compassionate pricing to truly stand out to retailers and customers alike. Stay healthy naturally with The Relief Products™ SponSor Content NORTHWEST ARKANSAS DEMOCRAT-GAZETTE STAFF REPORT Original TV programming being developed by Walmart Inc.'s digital streaming service, Vudu, will include interactive content and incorporate technology that lets viewers buy products featured on the shows. Vudu revealed its plans May 1 at the New- Fronts digital media conference in New York. NewFronts, held each spring and fall, provides a forum for digital media companies to pitch new opportunities to online advertisers. This week's presenters include Hulu, Twitter, YouTube, Via- com, The New York Times and Target Media Net- work. Walmart acquired Vudu in 2010. The vid- eo-on-demand service offers more than 150,000 titles through licensing agreements with major television and movie studios. Unlike competitors such as Netflix, Amazon Prime and Hulu, Vudu doesn't require a subscrip- tion. Instead, viewers can rent or buy content, or watch free movies and TV shows on its ad-sup- ported Movies On Us service. After Vudu's presentation, the company said on its blog that it has created Vudu Audience Ex- tension, "our instant-scale, retail-connected audi- ence extension media network." "Vudu is partnering with other streaming ser- vices to be able to identify, target and measure sales performance with regard to Walmart custom- ers wherever they're watching, not just on Vudu, blog author Scott Blanksteen said. "This means that our customers get relevant ads wherever they are and that our advertisers will get the benefits of first-party, deterministic data, from the living room through to the purchase point, he said. "It's retail connected advertising at the scale of Walmart." Blanksteen, who is vice president of on-de - mand products at Vudu, said the company will release the names of the other partners in the ini- tiative over the next few months. The blog did not address Vudu's "shoppable" ads, but according to TechCrunch's reporting on the presentation, Scott Weinstein, Vudu chief op - erating officer and head of product, said the service is already testing them. The ads allow viewers to buy featured products though a pop-up window, he said, and will change based on viewer preferences. Other streaming services also are looking at ways to reap advertising dollars. Hulu said it's starting a new "binge ad experience," aimed at viewers watching back-to-back episodes of a show in one sitting. Brands can place ads that Hulu called "situationally relevant" to these viewers. The company said it will release more specifics about this format later this year. In Vudu's presentation at the conference, Se - nior Director Julian Franco revealed some of the new shows that will be coming soon to the stream- ing service. He reportedly confirmed some will be interactive programs developed with Israeli tech firm Eko. Franco played a video clip that said the interactive content will include comedies, dramas, thrillers and other genres. Franco gave more specific descriptions of the noninteractive content in the works. This includes Albedo, a futuristic crime thriller starring Evan- Walmart details streaming service "This means that our customers get relevant ads wherever they are and that our advertisers will get the benefits of first-party, deterministic data from the living room through to the purchase point... It's retail connected advertising at the scale of Walmart." – Scott Blanksteen, blogger See STREAMING, Page 27

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