Retail Observer

RETAILOBSERVER.COM OCTOBER 2018 28 traffic by 2020. Couple this with the fact that YouTube is the world's second-largest search engine, and third most visited site after Google and Facebook, we knew it was vital for our members to have the ability to compete, easily and effectively in this channel," said Dev Mukherjee, Nationwide Marketing Group's executive vice president of Digital & Technology. "We are already seeing impressive results following the launch of Netsertive's latest solution." Because the majority of today's furniture, mattress, home appli- ance, and flooring shoppers follow a click-to-brick path-to-purchase, influencing customers online is a critical part of driving revenue into stores. Jackie Stenson, marketing manager at Bitter Neumann, a Nationwide member company understands the importance of being 'digital first'. She shared that leveraging Netsertive's expertise through Nationwide made the transition easy. "We live in an economy where people are starting their research online first, then coming into our stores to touch and feel the products. Netsertive's technology and our digital success manager, Tyler, make more than 2,000 changes every month to our campaign. If something isn't working, they change it." Staffed by more than 200 digital marketing experts, Netsertive– a Google Premier, Bing Elite, and Facebook Blueprint Certified Partner– offers services for Nationwide members who are just getting started with online advertising, as well as for those already invested in digital but who prefer to outsource more complex campaigns to a proven solution. With the recent acquisition and integration of Mixpo, Netsertive's brand-to-local marketing technology platform now offers Nationwide members access to a solution that scales across media channels to help them better reach local shoppers, including search, social, video, mobile, rich media and display. Netsertive's portfolio of digital advertising solutions also offers advanced targeting capabilities, and the ability to record customer phone calls generated by digital campaigns, while providing campaign performance data that's available 24 hours a day at www.netsertive.com. Josh Hoffman, marketing manager for The Furniture Store Kansas, a Nationwide member company reported that he has already seen a lift in sales since launching digital marketing campaigns through Nationwide and Netsertive. "We've doubled the number of people who tell us at point of sale that 'we bought because we saw your ads online.' I also really love seeing the phone calls that come from our digital campaign. We get about 100 calls every month." Nationwide members attending PrimeTime can learn more about Netsertive's offerings in seminars or by visiting their booth during the PrimeTime Buy Show. I N D U S T R Y [ N E W S ] continued D ear friends, it is with great sadness that I inform you of the passing of Sig. Ampelio Meneghetti in early August. At 91 years of age, Sig. Ampelio had begun suffering from age-related illness over the past year and most recently was dealing with the effects from kidney failure. He passed away peacefully in his sleep at 3:00 a.m. August 9th, 2018. Sig. Meneghetti was the original founder of Meneghetti Spa, and was adored and loved by all of his employees, and most of all, by his children. Until recently when his health prevented it, he would make daily visits to the facility to meet with his three children Gianni, Tiziana, and Martina, before visiting with the employees throughout the factory. He will be dearly missed by all, in particular his three children. Dr. Gianni Meneghetti described Ampelio not only as a great father, but also a teacher, a mentor, and a friend. THE PASSING OF A FOUNDER: SIG. AMPELIO MENEGHETTI 1927 — 2018 I N M E M O R I A M RO

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