RETAILOBSERVER.COM OCTOBER 2018
26
I N D U S T R Y [ N E W S ]
DANBY APPLIANCES ENTERS NEW
MARKET WITH INTRODUCTION OF TWO
AIR PURIFIERS
Danby Appliances, a compact appliance distributor/manufacturer
with a rich seventy-year history, today unveils two home/office air
purifiers: Danby O2 Clean 110 CADR and Danby O2 Clean 120
CADR. This is Danby's first foray into the residential freestanding air
purifier market.
"Visible air pollution like smog often catches people's attention, but
few people realize that indoor air can be 2-5 times more polluted than
outdoor air," says Temi Afolabi, Home Comfort Product Manager at
Danby. "Air Purifiers are easily one of the best ways you can improve
your indoor air quality and create a healthier living space for you and
your family. As a major player in the home comfort space, catering to
small and medium households, it's a logical move for Danby to enter
this market."
Danby will begin offering two models:
DAP110BAWDB
• Ideal for living spaces up to 170 sq. ft.
• Clean Air Delivery Rate (CADR): 110
• Silencer Technology™
• HEPA and pre-filter captures 99.97% of dust and allergens as small
as 0.3 microns in size. (replacements sold separately)
• Ionizer function to remove bacteria and unwanted odors
• Filter change reminder
• 4 fan speeds
• 8-hour programmable timer
• Child lock function
DAP120BBWDB
• Ideal for living spaces up to 186 sq. ft.
• Clean Air Delivery Rate (CADR): 120
• HEPA and pre-filter captures 99.97% of dust and allergens as small
as 0.3 microns in size. (replacements sold separately)
• UV Light purification sanitizes and removes bacteria from the air.
• Filter change reminder
• 3 fan speeds
"Air purifiers are quickly becoming a must-have for families with
small children, pets, or homes close to industrial areas," concludes
Afolabi. For more information on Danby and its products, please visit
www.Danby.com.
NATIONWIDE MARKETING GROUP,
NETSERTIVE PARTNERSHIP DRIVES NEW
CUSTOMERS TO LOCAL RETAILERS WITH
INNOVATIVE INTERNET VIDEO SOLUTION
First-to-market YouTube advertising solution to be
showcased at Nationwide's PrimeTime
Nationwide Marketing Group, North America's leading buying,
marketing, and business support organization will showcase several
new, cutting-edge digital advertising solutions for members at their
upcoming PrimeTime convention in Las Vegas. Solutions, each
designed to keep member businesses in front of the right customers
at the right time, include a first-to-market programmatic advertising
solution for YouTube developed by long-standing strategic partner,
Netsertive.
"Online video is expected to drive over 80% of all consumer Internet
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