Look Book

STERLING TIP: 93% OF RETAILERS SURVEYED ARE OPTIMISTIC THAT THE CURRENT SILVER BOOM WILL CONTINUE FOR THE NEXT SEVERAL YEARS. 56% ARE VERY OPTIMISTIC. 4. OFFER GIFT WRAPPING Many customers don't have time to wrap their purchases – you can even offer to hold the gift so that spying eyes don't fi nd it before the big day. By providing this service, you add value to your stores image and gain a competitive edge. STERLING TIP: 50% OF RETAILERS REPORTED THAT THE BEST PRICE POINT FOR SILVER IS IN THE $100-$500 RANGE. 5. BUILD AN EMAIL CAMPAIGN AROUND THE HOLIDAYS Use your newsletters and emails to share gift tips and an- nounce special sales. Mix informational newsletters with pro- motions and product specials. STERLING TIP: 51% OF RETAILERS SAY SILVER MAINTAINS THE BEST MARGINS DURING THE HOLIDAY SEASON. 6. FOCUS ON PROMOTIONS THAT ADD VALUE Don't cannibalize your margins by developing promotions that focus on price. Instead, look for ways to deliver value. Free gift wrapping with a minimum purchase is one example or an "enter to win" opportunity with any instore purchase. STERLING TIP: 79% OF RETAILERS SAY THAT SILVER IS IMPORTANT TO THEIR BUSINESS. 7. SHINE ON SOCIAL MEDIA Use Twitter, Facebook and other social sites to showcase your holiday promotions and events. Be careful not to make it all about the hard sell. Appeal to the senses using timely, rich media like photos and video. STERLING TIP: 56% OF RETAIL JEWELERS SAY THEIR SILVER JEWELRY HOLIDAY SALES IN- CREASED OVER THE PRIOR YEAR. 8. TEAM UP WITH OTHER BUSINESSES Show your holiday spirit by teaming with other businesses for a sidewalk event or parade of stores. Think of ways to en- tice shoppers to visit each participating store or restaurant. Hand out punch cards and encourage customers to get them stamped at each business for the chance to win a prize. a d v e r t o r i a l s i lv e r

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