New report from
validates value of
big data for CSPs
Today, information is at the core of
the enterprise and will continue to
drive competitive advantage. For
communication service providers
(CSPs) it is more specifically a
matter of staying relevant in a vastly
changed ecosystem. Unless the
CSP exploits the treasure trove of
consumer data that their networks
collect daily, they are in danger of
providing only commodity services.
CSPs manage the structured information that
comes in from the daily operation of their
business. But they also collect unstructured
data from internal and external sources,
including social media, blogs, messaging,
mobile applications, and other sources.
With HP, CSPs can gain actionable insight to
help them provide a better user experience,
offer the best, most suitable services for
subscribers, and optimize network utilization.
This actionable insight can also be leveraged
to help them enter into "co-opetition" with
over-the-top (OTT) content providers who are
changing this industry's landscape.
A new HP-sponsored report from the CMO
Council, "Profitability from Subscriber Acuity,"
notes that the biggest challenge to a CSP is
that customer expectations are evolving faster
than the company can construct services and
The biggest challenge to a CSP is that
customer expectations are evolving
faster than the company can construct
services and experiences for them.
An increase in service fees without an
increase in service value is one of the top
five frustrations of mobile consumers.
And perceived value is directly tied
to how the customer experiences all
aspects of mobility service.