Media & Entertainment
• roductivity—enabling media and
entertainment companies to focus on
their core business and reduce the diversion
of resources to IT support organizations
• Agility—quickly adapting to changing
production demands as well as seasonal
or event-driven consumption activities
• lexibility—providing the right level
of infrastructure and software that can
adapt to both the content creators' and
• calability—adding and decreasing
storage and bandwidth as production
• eliability—housing production data in
strong, stable, secure, and reliable facilities
Cloud lets movie makers, animators,
publishers, sports teams, and other media and
entertainment companies focus on what they
do best—produce entertaining, creative, and
immersive experiences for their customers.
But companies should follow three rules to
successfully implement it.
Three rules for
In working with our media and entertainment
clients, we've found that success comes from
following three rules:
1.Keep your options open.
2.Seek consistency in deployment.
3.Ensure the security of your creative content.
Rule 1: Keep your options open
Media and entertainment is a broad and
expanding stage. And every player is unique.
Therefore, cloud solutions should be tailored
to meet the specific demands of each business
by leveraging the most appropriate aspects
of private and public cloud architectures, as
well as legacy IT investments. HP is committed
to the hybrid approach. That's why our cloud
offerings are open and standards-based. As
media and entertainment companies start
their journey toward a cloud implementation
(private, public, or hybrid), HP is there to help
architect, design, and build it.
As a company, HP has already helped many
customers transform their IT environments
to hybrid cloud environments so they get their