Media & Entertainment
Today, media and entertainment
companies face a dynamic and
ever-changing environment where
customers drive decisions at the
speed of Twitter and Facebook,
often making or breaking a new
game, show, movie, book, or
website through the power of
social media. Moreover, socially
aware consumers have the
power to drive demand both
toward and away from media
and entertainment properties.
This forces decisions at media and
entertainment companies to be made both in
response to, and in anticipation of, demand.
For example, where should a company invest
its marketing dollars to tap into expanding
audience demand for certain types of content
while avoiding wasting money on a has-been
property? Further, companies need to plan for
physical distribution and network capacity to
meet spikes and valleys in demand.
master the new
Media and entertainment executives can
access this wealth of new data in real
time, including the information about
their company and products that is shared
across multiple social media channels, and
then correlate it with their own customer,
network, performance, and support data.
This provides the opportunity for more
effective decision-making and keeping pace
or getting ahead of audience preferences to
guide the conversation.