Media & Entertainment - Industry Edge - Vol.9

Industry Edge - Media & Entertainment

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Page 20 of 41

Media & Entertainment • roductivity—enabling media and P entertainment companies to focus on their core business and reduce the diversion of resources to IT support organizations and facilities • Agility—quickly adapting to changing production demands as well as seasonal or event-driven consumption activities • lexibility—providing the right level F of infrastructure and software that can adapt to both the content creators' and distributors' needs • calability—adding and decreasing S storage and bandwidth as production volumes change • eliability—housing production data in R strong, stable, secure, and reliable facilities Cloud lets movie makers, animators, publishers, sports teams, and other media and entertainment companies focus on what they do best—produce entertaining, creative, and immersive experiences for their customers. But companies should follow three rules to successfully implement it. 21. Three rules for implementing cloud in media and entertainment In working with our media and entertainment clients, we've found that success comes from following three rules: 1.Keep your options open. 2.Seek consistency in deployment. 3.Ensure the security of your creative content. Rule 1: Keep your options open Media and entertainment is a broad and expanding stage. And every player is unique. Therefore, cloud solutions should be tailored to meet the specific demands of each business by leveraging the most appropriate aspects of private and public cloud architectures, as well as legacy IT investments. HP is committed to the hybrid approach. That's why our cloud offerings are open and standards-based. As media and entertainment companies start their journey toward a cloud implementation (private, public, or hybrid), HP is there to help architect, design, and build it. As a company, HP has already helped many customers transform their IT environments to hybrid cloud environments so they get their

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