Look Book

33 www.thejewelrybook.com P L AT I N U M D E S T I N A T I O N S On May 19th, 2018, the eagerly antici- pated royal wedding of Prince Harry and Meghan Markle will take place in London. The excitement and pageantry of a royal wedding is what fairytales are made of and the dreams of royal admirers all over the world. Whenever the royal family enters our conversations, we can't help but to focus on their jewelry heritage because whose jewelry box has a better story than the Queen's? You do not have to have royal lineage to dream of wearing a crown one day; a dif- ferent kind of crown is comfortably within the reach of every bride-to-be. While the diamond may be the most sought after and expensive individual component of an en- gagement ring, there's something even more important to consider – what's the best way to secure that diamond and protect it from loss? Recommend a Platinum Crown. Nothing holds a diamond more securely than a Platinum Crown. Even if the body of the ring is designed in a different metal, the prongs that hold the diamond in place should be platinum to ensure maximum secu- rity and durability. Many consumers do not know this fact when shopping for their engagement rings, but a recent consumer research study commissioned by Platinum Guild International has revealed that once the importance of setting diamonds and gemstones in platinum is communicated, a whopping 94% of consumers are willing to spend an extra $469 (on average) for a Platinum Crown. Today's advantage: at platinum's current price, a Platinum Crown will cost quite a bit less than that, so it's an easy opportunity to provide your customers with this invaluable component while adding to your bottom line. Your can help your customers capture a bit of the magic of the royal wedding when you make this recommendation – "Always wear your Platinum Crown"! Platinum Crown. Always Wear Your Photo StarTraks

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