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ED May 2018

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ED Magazine May 2018 19 theEDPub.com Just as the EXPO's theme revolves around creating, promoting and executing a successful party or special event at your club, Brown's Keynote Address will provide proven techniques that will help your bartenders, waitresses, servers and floor personnel be at their very best the night of that special event, and every night. "Don't leave thousands of dollars on the table!" says Brown. "Move your servers and bartenders to 'star status' by helping them break the 'yes/no habit.' Give 'guided tours' of your menus, and use the 'by the way' technique to upsell without being pushy." It's hard to imagine a more impressive list of clients than the one Brown boasts. His strategies, tools and techniques have been incorporated into the cultures of industry leaders Marriott, Disney, Waldorf Astoria, Hilton, Jumeriah, Nordstrom, Ritz Carlton, Viceroy, Morton's of Chicago, Olive Garden and Red Lobster. "Bob's techniques, tactics, and tips will help both your staff and your venue boost sales and guest satisfaction," Reardon says, noting that he attended Brown's presentation at the Nightclub & Bar convention in March. "His breakdown and analysis of different management styles is stellar. To motivate new employees and veterans alike, he gives a clear how-to approach. And, he provides practical examples of how to coach both underperformers and top players to become sales superstars." Whether a club is experiencing a packed house due to a party or special event, or simply having a great Saturday night, it's every club owner's desire to have their sales staff selling more—and selling it more quickly. Brown's presentation is designed to teach owners and staff how to enhance the guest experience and increase sales at the same time with this fast moving, interactive Keynote with proven takeaways. "Bob has consulted for the top hospitality companies, and his credentials speak for themselves," Reardon notes. "Don't miss this opportunity to learn how to boost sales and customer loyalty. If you plan to bring staff and managers to EXPO, this is the speaker you won't want to miss." More about Bob Brown: Bob's tactical practical approach helps restaurants, hotels, nightclubs, casinos and other businesses improve guest service, increase sales, improve market position, improve leadership skills and boost employee morale and retention. He is the author of the best-selling "Little Brown Book of Restaurant Success'" selling over 100,000 copies worldwide and is frequently quoted in the Wall Street Journal, the New York Times and the Washington Post. He is a top-rated keynote speaker, and has been rated number one four of the five times he's spoken at the National Restaurant Association Show in Chicago. "Bob's techniques, tactics and tips will help both your staff and your venue boost sales and guest satisfaction. His breakdown and analysis of different management styles is stellar. He provides practical examples of how to coach both underperformers and top players to become sales susperstars."" —Dean Reardon, Vice President of Operations for Rick's Cabaret

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