Bella Vista Business Association Directory

Bella Vista Business Association By Dave Woods NWA Democrat-Gazette While many believe that getting into marketing and advertising is something they are not knowledgeable enough to discuss, let alone understand, it's important to at least decide you are not going to let fear of the unknown deter you from doing the right thing to make sure your business thrives. e best way I found to overcome the fear of something I once didn't understand – advertising and marketing — was to jump in feet rst and familiarize myself with the terminology used and some of the tools I eventually knew I would want to try. When I started my media career there wasn't the commercial internet, let alone social media, precision targeted digital ad delivery or email blasts. I believe in the power of traditional media. I read the local news every day. I read local ads every day. While I may read some of it online or on social media, I know that solid, credible news content engages folks other than myself. Sure, marketing is changing. Almost everything does, but advertising and marketing, be it in print or online, is still just advertising and marketing. We just are using new tools to do it. When I talk about "tools," I mean the so ware, programs and social networks we use, in addition to traditional platforms, to get our message out. When it comes to marketing, don't leap in. Find a trusted consultant to help you navigate the waters of advertising and marketing. Make sure you are comfortable with what they are o ering and that you really believe it's a good t for you, for the people you want your message to reach and the business you are in. One size does not t all. ere are more advertising and marketing solutions available now than ever before. Here is where to start. Below is a commonly available list of marketing and advertising terms to know. It's a kind of A, B and Cs of marketing terms. ey come up o en in sales presentations, webinars and conversations with those selling advertising. Remember, these are only the tip of the iceberg, but they can help you ask the right questions and know when you are getting the right answers. Just take on one a day for a couple of months and commit it to memory. Maybe when you do it will raise more questions that you can search the web for and nd more information… i.e. knowledge. Before you know it, you will be able to discuss once foreign terms and tools with other business owners and learn from other BVBA members. Advertorial - An advertorial is a hybrid between an advert and an editorial article. It's essentially an advertisement that is stylized like an editorial article to provide customers information about a product. Adwords - Adwords is Google's advertising service that is largely focused on the use of keywords. rough Adwords, a business can create an ad that is triggered to show up when internet users search for a speci c keyword that the business has set. e ads then appear as "sponsored links" on Google's results pages, as well as Google's partners such as AOL and Ask.com. Bounce Rate - e bounce rate is the percentage of people who leave a website a er viewing only one page. A high bounce rate means that improvements to the website need to be made so that you can keep visitors there for longer. Brand Awareness - Brand awareness is the extent to which a person can recognize a brand and correctly link it back to a speci c product. Brand awareness is essential, as customers are much less likely to purchase your product if they're not aware of it. Cost Per Click - Cost per click is a strategy that aims to direct tra c to speci c websites with ads on other websites. e advertisers pay the website owner every time their ad is clicked on their website owner's page. Simply put: Cost per click is the amount of money spent to get an advertisement clicked. Cost Per Impression - Cost per impression (o en abbreviated to CPI) is a term used in relation to web tra c. Simply put: CPI is when advertisers pay each time their ad is displayed to potential customers. It di ers from PPC/CPC because the ad doesn't have to be clicked for the advertisers to pay. Taking the fear out of marketing one term at a time "Sure, marketing is changing. Almost everything does, but advertising and marketing, be it in print or online, is still just advertising and marketing. We just are using some new tools to do it." 16 – 2018 Bella Vista Business Association Directory

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