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Gone are the days of "Honey may I...?" According
to recent research women account for 85% of all
consumer purchases. They are the decision makers
for 91% of new home purchases, 92% of vacations,
65% of new cars and 93% of OTC pharmaceuticals.
What would you say is the percentage of sales made
in your store by woman for themselves? Are you
offering the right mix and price points to attract
and keep her coming back? Silver jewelry offers
design options and price points to meet the
demands of this ever so important and GROWING
consumer segment.
The characteristics of a female buyer are unique and
differ greatly from a male consumer.
The Female Buyer is:
•
Loyal-Women are more likely to purchase brands
they follow.
•
Social-Women use Social Media to connect various
aspects of their lives.
•
An Infl uencer-A woman is more likely to tell their
friends about their purchases.
•
Spender-Women make 85% of all consumer
purchase decisions.
•
Frequent buyer-Women shop more. They go back
to a store and a brand more frequently than their male
counterparts.
It's all about her
Silver & the Female Self-Purchase Phenomenon
By the Silver Promotion Service
Elizabeth Garvin
Samuel B.
38
www.thejewelrybook.com
