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The value of a story
We can all agree that our graduates are a direct reflection of the
success of our institution. In past articles we've talked about
the power of sharing their success stories. In fact, sharing their
stories of success is really sharing the history and story of your
school in a meaningful way. ose stories offer inspiration and
encouragement to both your students and your community.
Facts can educate us, theories provide understanding, but
a story … a story moves us. A story provides an emotional
connection that generates movement.
The value of an event
We have also talked about the value of hosting alumni
events. Even in our changing world and new challenges with
millennials and social media, there is still value in face-to-face
relationships. We know that maintaining contact with our
graduates holds great value. Taking the time to plan and create
opportunities and events for your graduates to come home and
reconnect creates community.
If these things are true . . .
en we really believe bringing our alumni back for an event
to reconnect has value. And, if we believe in the power of a
success story to the extent that it generates movement, why
not invite prospective students to an alumni event to hear
those stories? Why not let them generate the movement
of prospective students who may be considering entering a
program and starting their career? Who can give a better voice
to what is ahead, what to expect, and the true value our career
college offers than someone who has done it and now has a
successful career?
