Issue link: http://www.epageflip.net/i/918382
Subscribe at careercollegecentral.com 24 Corresponding content: You can (and should) caption your Instagram visuals with text, including explanations, quotes, emojis, and hashtags. What you can't include in your captions are links. ere are a few ways around this: you can add a single link in your Instagram bio, and—once you have enough followers and engagement—you can add links to your Instagram Story (more information below). is means Instagram is less a driver to your "real" content, and more a platform for content in and of itself. Instagram Stories: Instagram Stories are a way in which Instagram copied Snapchat, and then potentially surpassed what the original network was doing. Instagram Stories are collections of images and videos that your followers can watch in succession. ey disappear aer 24 hours. Pro tip: Images are only visible on a story for a few seconds, but you may see some stories with paragraphs of text typed onto an image. How are you supposed to read all that? Hold your finger on the screen to pause the story; you'll be able to take all the time you need. Engagement rate: Every college and university's engagement goals will be different, depending on the size of your enrollment and how long you've been active on the platform. It's encouraging to see your number of followers going up, but make sure not to put too much stock into this particular metric since Instagram is full of 'bots. at's right, robots will follow your profile in hopes of boosting their own engagement rates. A better measure of engagement on Instagram might be the number of likes on each photo you post, or—better yet—the number of followers tagging their friends and family in your comments. When a user tags another in an Instagram photo, it alerts the tagged user to check out the content. Ads: You can create ads on Instagram in a similar manner to Facebook. When you choose an Instagram post to promote, Instagram will work the post into its feed algorithm so more of your followers—and people with similar behavior models to your followers, like maybe other 18- to 22-year-olds who follow the same accounts as your students but aren't yet enrolled—see the post. Getting started: Snapchat basics Temporary mobile messaging: Snapchat is an image-based mobile messaging app. It's used to quickly and causally interact via photo, video, and short caption on iPhone or Android. Whereas Instagram creates permanent photo albums of users' content, Snapchat content disappears aer viewing. Its "self-destruct" feature makes it a favorite of students—not necessarily for any nefarious or risqué purposes, but simply because millennials can get tired of