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ED November 2017

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ED Magazine November 2017 11 www.theEDexpo.com T he 25th Gentlemen's Club EXPO wasn't Don Kleinhans' first rodeo. He's exhibited at prior EXPOs, but this August, Kleinhans decided to go into the tradeshow with an open mind. Flanked by his son Blake and technical partner Yoshi, Kleinhans' goal was to just present the technology of LV Networks. What their booth got was a line that wrapped around the tradeshow block, attendees craning their neck to catch a glimpse of the future. "I really enjoyed watching the people, especially in their 50s and older, experience—many for the first time— putting a VR headset on and to sit and experience the immersive aspect of VR," says Kleinhans."I'd watch them turn their heads, look up and down, all within the VR environment. They'd take their headsets off and just sit there in a little bit of shock." As Kleinhans puts it, LV Networks is an evolution of his Club Cam Systems mainstage and dressing room live feed software, which serves as a vehicle to generate monthly paying memberships for patrons to watch live feeds of their favorite adult nightclubs and/or entertainers. However, in the seven years since its inception, LV Networks has created more of a primary focus on VR and 360-degree immersion due in part to the rise in popularity and growth within the virtual reality market. "Where our LV Networks 360 VR comes in is that if a club already has live cameras and the membership base, the VR is just an added feature," Kleinhans says. "Eventually, we expect to see virtual reality become the bulk of our business." Kleinhans isn't just in the technology business either, he is an ACE board member and has been the operating partner of 2001 Odyssey for almost 25 years, where his brother Jim Kleinhans is the general manager. 2001 is a staple landmark gentleman's club in the Tampa area, well known for its movie- inspired name and "spaceship" perched atop its building. For a club that seems to embrace science fiction, it certainly isn't a stretch to see it embrace a "futuristic" product like VR. At EXPO, Kleinhans was ready for the questions surrounding virtual reality and augmented reality that peppered him at the LV Networks booth. "What I like to do is get with the other owners, being a club owner myself and being in the business for more than 25 years, and talk to the ones that have the immediate defensive position of, 'No, I'm a brick-and-mortar guy, all this is going to do is take customers away from the clubs.' I explain to them that our numbers at 2001 Odyssey, as far as customer patron flow, have done nothing but increase since we've added the live cameras. I had some fun conversations in that regard with Michael J. Peter and Harry Mohney, showing them technology is nothing to fear, it's something to embrace." Even without the VR aspect, the live camera streaming LV Networks offers is a draw in and of itself. Patrons flock from around the world to 2001 Odyssey based on the club's website, 2001live.com, to put a physical face to the digital performance. L-R: Blake Kleinhans, Don Kleinhans, Yoshi Sakamoto and Jim Kleinhans DJ control center for 2001LIVE.com operating system

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