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ED September 2017

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ED Magazine September 2017 11 www.theEDexpo.com But Kirkendoll Management doesn't just own and operate those two Penthouse Clubs. In April 2017, it was announced that Kirkendoll Management had acquired the master license for The Penthouse Club, which means that Kirkendoll now manages the Penthouse Club license for the adult nightclub industry on a worldwide scale. We had the chance to speak with John Kirkendoll on this game-changing acquisition, especially as it relates to the future of The Penthouse Club brand in the adult nightclub industry. What is the new criteria for Penthouse Club locations, and what will Kirkendoll Management be bringing to their licensees that the previous Penthouse licensing regime did not? Kirkendoll answers these questions and many more in our exclusive interview. - Dave Manack ED: The Penthouse Club, Baton Rouge just won the most prestigious club award in the industry, the Overall Gentlemen's Club of the Year. Please tell us about that club, what makes it special, and why it was deserving of this award. JOHN KIRKENDOLL: We were asked several times how we thought the club could compete with others in larger markets across the country, and when it came down to it the answer was easy: We have a globally-recognized name, a beautiful club with a professional management team, an accommodating staff, and the hottest entertainers in the South. What else could we need? We're incredibly proud to be the Overall Gentlemen's Club of the Year and we'd like to give our sincerest thanks to everyone who voted for us. ED: Back in our May issue, we announced that Kirkendoll Management had acquired the master license for The Penthouse Club. Now is our opportunity to go into much further detail about this acquisition. The first question is, what made the "Penthouse" brand so attractive for Kirkendoll Management? It took quite a while and months of negotiation to acquire the brand, from what we understand. JK: Yes, this wasn't an impulse decision by any means. Expanding Kirkendoll Management's Nightclub Division has long been a goal of our company, and this partnership with Penthouse was the perfect opportunity. It was really our experience as a licensee, which started 11 years ago when we rebranded our club in New Orleans, that sold us on the deal. We've witnessed firsthand the power of the brand, which helped elevate us from the number-three club in the highly competitive New Orleans market to number one. As we grew into the brand and licensed another club in Baton Rouge, we began creating proprietary technologies and applications and fine-tuned everything from our management processes to our marketing strategy. It didn't take long for us to realize that we could make an impact far beyond our local markets. The acquisition of The Penthouse Club master license is the embodiment of our desire to revolutionize the gentlemen's club industry, and we're extremely excited to scale our best practices and take this brand to a whole new level. ED: If a club is thinking about becoming part of the Penthouse brand, tell us about the brand recognition that the Penthouse name brings in a competitive club market (such as in New Orleans). What advantage does a club have if they carry the Penthouse Club name? JK: The Penthouse Club brand is already a globally- recognized leader in the adult entertainment space, and we want to build on this recognition by positioning Penthouse as the premier club to visit for a luxury experience, complete with beautiful entertainers and a premium party atmosphere. "It was really our experience as a licensee, which started 11 years ago when we rebranded our club in New Orleans, that sold us on the deal. We've witnessed firsthand the power of the brand. The acquisition of The Penthouse Club master license is the embodiment of our desire to revolutionize the gentlemen's club industry, and we're extremely excited to scale our best practices and take this brand to a whole new level." - John Kirkendoll

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