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34 www.thejewelrybook.com Picchiotti, Italy's ultimate virtuoso of high quality gemstone jewelry, is celebrating its 50th Anniversary this year, highlighting a masterpiece for every decade and commemorating a legacy of brilliance with the publica- tion of PICCHIOTTI: THE FIRST FIFTY YEARS, an all-new luxury tome by esteemed jewelry historian Vivienne Becker. The 248-page book debuted at the recent Baselworld fair in Basel, featuring the brand's newest masterpiece L'Anfi teatro ring on its cover. "Having launched Picchiotti in 1967, we are now celebrating a truly golden anniversary," said Giuseppe Picchiotti, founder and CEO. "On the occasion of our 50th Anniversary, I am thrilled to unveil this glorious book by Vivienne Becker, the story of our family's half-century of love and achieve- ment. I also wanted to create a jewel that captured the essence of Picchiotti style and craftsmanship while keeping the spirit of innovation and creativity very much alive. The L'Anfi teatro ring is all that and more, a naturally remark- able ruby, and a setting deeply infused with the essence of Picchiotti style." THE BOOK PICCHIOTTI: THE FIRST FIFTY YEARS traces the astonishing journey of Giuseppe Picchiotti, from his birth in Valenza, Italy's center of gemstone jewelry craftsmanship, to his position today as the head of a classic Italian Fine Jewelry company revered around the world. Eschewing his family's pharmacy business, Giuseppe chose instead to follow his passion for jewelry, apprenticing in an atelier at age 13, later attending jewelry school, and studying English in London. By his early 20s he was designing his own jewelry and traveling the world to source precious gemstones. In 1967, together with his sister Annamaria, and a young assis- tant, Giuseppe opened his namesake company, Pichiotti. THE RING The Picchiotti 50th Anniversary Ring is reminiscent of an amphitheatre, with three fans of "seats" (baguette diamonds) looking over the "leading actor" (the oval ruby). Weighing over 8 carats, this remarkable ruby is an exceptionally beautiful stone that has been classifi ed as entirely natural, with no heat-treatment nor color enhancement, which is very rare for a ruby of this size."It is the perfect stone, the one I had been searching for to create this special piece that marks our very special milestone," said Mr. Picchiotti, "a piece for the true connoisseur, an heirloom worthy of an exceptional collection." T H E F I R S T F I F T Y Y E A R S P I C C H I O T T I 2017: L'Anfi teatro 50th Anniversary ring featuring an 8.05 natural ruby surrounded by baguette and pavé diamonds, inspired by ancient Roman amphitheaters. PICCHIOTTI: THE FIRST FIFTY YEARS Commemorating a Legacy of Brilliance

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