Look Book

56 www.thejewelrybook.com 40 www.thejewelrybook.com In a highly customized world where customers get their Starbucks beverage exactly the way they want it, their I-phone or MAC pc in the color of their choice and loaded with the apps of their choice, playlists on Spotify including only the music they choose, etc., customers today not only appreciate but often expect a personalized or customized approach when shopping. What if that same customized approach could extend to diamonds, not only when shopping for a diamond but also when getting a stone appraised? The American Gem Society Laboratories' new Only My Diamond TM service is an interactive online tool on AGSLab.com, that provides a distinctive enhancement to AGS Laboratories' Diamond Quality® Document (DQD) by offer- ing supplementary diamond quality information for a particular stone. The unique features of the Only My Diamond TM service can include a downloadable PDF of the Diamond Quality Document® (DQD), videography of the diamond, the American Gem Society's proprietary ASET® image, a map illustrating the facet alignment of the stone (known as the Optical Precision Map), a rendering of the diamond's exact clarity plot and defi nitions of its components, images of the laser inscription, defi nitions of the 4Cs, and a proprietary light performance diamond quality graph that is backed by science. The customer can now intimately get to know their diamond and what makes it unique and different from every other diamond in the world. "We recognized a need for a service like this in the diamond industry, especially one backed by science," said Jason Quick, Laboratory Director of AGS Laboratories. "Only My Diamond TM is a further extension of the AGS Laboratories mission of consumer protection, more so, because it informs the consumer in a way that is interac- tive and engaging." Even menus in restaurants now are interactive, using smart tablet technology to search for specifi c categories of food or allergens. Only My Diamond TM brings that tech savvy approach to the diamond industry. The diamond grading report is brought to life in a way the customer can truly understand, and the sales associate can use it with a customer so that together they can both have fun learning the story of a particular diamond. The service provides com- plete details on the 4Cs, with visual and descriptive explanations of the diamond's characteristics. The videography is particularly engaging for the customer and allows interaction in a very modern, meaningful and enjoyable way. Using technology to surprise and delight a customer ensures customer satisfaction. So take advantage of the tools now available and fi nd ways to personalize and/or customize every customer's experience. Check out the Only My Diamond TM tool or learn more about the science behind AGS Laboratories and its products and services online at www.agslab.com. About the American Gem Society The American Gem Society, founded in 1934 by Robert M. Shipley, is a nonprofi t trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry. The American Gem Society is a pro- fessional organization awarding credentials for its mem- bers, who are held to the highest ethical and professional standards in the industry and must pass annual recertifi ca- tion examinations to maintain their titles. Less than one in twenty jewelers in the country have chosen to meet the exact- ing standards necessary for membership. Website: americangemsociety.org Facebook: AmericanGemSociety1934 Instagram: @AmericanGemSociety Twitter: @AmerGemSociety www.americangemsociety.org/en/introducing-only-my-diamond Personalizing a Diamond Adds Unique Value and Satisfaction in a Consumer Driven Marketplace P E R S O N A L I S I N G A D I A M O N D A G S OMD Diamond Diamond image AGSL. About AGS Laboratories AGS Laboratories is the only nonprofit diamond grading lab created with a mission of consumer protection. The American Gem Society saw a need in the jewelry industry for a diamond grading lab that shared their mission and values, and, created AGS Laboratories in 1996 to fill that need. AGS Laboratories is the world's leading diamond grading laboratory for the Cut grade, and revolutionized the diamond industry when it released its groundbreaking light performance grading system for diamond cut. agslaboratories.com / Facebook: AGSlabs / Twitter: @AGSLabs

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