Look Book

33 www.thejewelrybook.com Catalog, the overall program included technical assistance for designers and manufacturers. Consumer advertising was scheduled in such magazines as Brides, Vanity Fair, Town and Country, Glamour, W Magazine, Architectural Digest and Vogue. Additional publications from JQ Publishing included Platinum Profi les and were an imposing size (10" X 14") that featured elegant presentations by out- standing designers. Platinum Guild distrib- uted over 200,000 Platinum Bridal & En- gagement jewelry brochures following the national advertising campaigns, and fi nally, Platinum Guild offered a variety of jew- elry case and window display signage and sales training videos for retailers. Fast forward to the present leadership of Jenny Luker as President of PGI USA. Ms. Luker said, "I was hired in August 1995 as a temp to help with the phones while the team traveled to the Summer JA Show. I was getting my Master's Degree at the time, and when asked to stay on full- time, I told Laurie Hudson, former PGI USA President, that I would gladly stay and help, but only for two years while complet- ing my Master's Program. I was planning to get a PhD and move into academia, but here I am 22 years later! Working at PGI has been an amazing experience." Jenny Luker has been a guiding force and a major liaison with designers, manufacturers and retailers. PGI and JQ Publishing produced 11 editions of the catalog between 1993 and 2004. Ms. Luker was responsible for managing the release of the Platinum Catalog, editions 3-11. "Since we took a leave of absence from the catalog in 2005, we have received requests to bring it back! So in honor of PGI USA's 25th anniversary, we thought it would be fi tting to get back into the catalog business — paying homage to the successful history of the catalog, but also updating it technologically for today's consumer and retailer needs. The 2017 Platinum Edition Catalog will also feature an online 'look' book and Jewelers will have the opportu- nity to customize the catalogs for their own use, based on the brands' or manufacturers' products they carry in-store." P G I U S A I N D U S T RY U P D AT E Catalog, the overall program included technical assistance for designers and manufacturers. Consumer advertising was scheduled in such magazines as Brides, Vanity Fair, Town and Country, Glamour, W Magazine, Architectural Digest and Vogue. Additional publications from JQ Publishing included Platinum Profi les and were an imposing size (10" X 14") that featured elegant presentations by out- manufacturers and retailers. PGI and JQ Publishing produced 11 editions of the catalog between 1993 and 2004. Ms. Luker was responsible for managing the release of the Platinum Catalog, editions 3-11. "Since we took a leave of absence from the catalog in 2005, we have received requests to bring it back! So in honor of PGI USA's 25th anniversary, we thought it would be fi tting to get back into the 8-page insert in Platinum Edition IV features consumer magazine ads, tech brochures and counter displays. Jenny Luker In the interim, The Jewelry Book magazine led by Nicole Bromstad has continued to carry the (platinum) ball by featuring leading companies like JB Star, Stuller, Jack Kelége, John Buechner, Tacori, Benchmark, Oscar Heyman and many others. The Jewelry Book continues to carry important editorial features accom- panied by elegant, sophisticated photog- raphy. The partnership of Platinum Guild International (USA) and The Jewelry Book con- tinues to be an important marketing media for platinum jewelry manufacturers, designers and professional Jewelers.

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