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www.thejewelrybook.com
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CONTRIBUTORS
Editorial: Brooke Conner Sevenau, Barbara Palumbo, Barbara Wheat, Jennifer Heebner and Peter Smith
Graphics: Shawn Sherbondy, Catharine Wong
No editorial or photography may be reproduced in any way – in print, internet or otherwise – without the written consent of
Bromstad Communications LLC. P.O. Box 386, Glen Ellen, CA 95442. Tel: 707.481.0146
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On The Cover:
John Buechner
www.johnbuechner.com
14 On The Cover
John Buechner embraces a new bridal
campaign called "Engage in Color."
22 Garden - Themed Watches
The halls were blooming with fl oral
embellishments and garden-themed
watch dials.
26 Retail is Evolving
How to be a good retailer.
32 Platinum Guild International
Celebrating 25 years.
36 Kiss and Sell
An employee driven in-store event.
38 Oscar Heyman in the
spotlight
The Jewelers' Jeweler, a book about
the history and the provenance of
some of its most prestigious
commissions.
42 Brooke's Picks
Editor's Picks for the Las Vegas 2017
show season.
46 Picture of Wealth
Making sales on today's most popular
photo and video-sharing social media
platform: Instagram.
54 Merchandising Checklist
Strategic Purchasing for smart buying
decisions.
56 AGS
Personalizing a diamond.
58 Jewelers Unblocked
Safe jewelry rental in the new
shared economy..
Jack Kelége
