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Juliet's-Love-Anniversary-bands
Juliet's-Love-Anniversary-bands
There is something so special about love. It even
has a look all its own. You can 'see' it. When I see
love between two people it seems almost 'tangible'
in a way. So much so that it reaches into our very
soul because it's so identifi able, and even enviable.
When I see it I can't help but begin to wonder about
their future and what awaits them. In our industry
we are at the very gateway of their new life journey
together. That too is enviable! We can at once look
down our own periscopes and begin to imagine
servicing this family for years to come: celebrating
anniversaries, children and other milestone events
– and all of it beginning with the purchase of a ring.
There is a 'romance behind the ring' to create an
experience to draw this customer in, as certainly as
we have been 'romancing the stone' for at least a few
decades now.
When I look back to starting my own company
in 2006, it was the very concept of 'love' that I
employed to launch my fi rst collection, Juliet's
Love® inspired by Shakespeare's 'Romeo & Juliet,'
one of the greatest and most enduring love stories of
all time. To me it just made sense to blend love with
bridal in attempts to fast-track my company brand.
I will always believe in love and will use it in my
marketing endeavors to come. 'Love' is an experi-
ence that transcends 'any' generational and cultural
novelties, and in our business – we will always have
a rapt audience.
