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www.thejewelrybook.com
As we ring in the New Year I know that so many of us are look-
ing forward with Hope. Hope of a better year, hope that we can
look forward and begin, again, to prosper. As we look forward,
planning the year ahead, I can't imagine a marketing plan with-
out serious consideration of the generational 'Millennials' and
how to go about luring them into our stores or considering our
brands. This generation, now between the ages of 18-35, whom
we know to favor utilizing their buying power on 'experiences'
over acquiring possessions, has presented a considerable chal-
lenge to those of us in the business of selling luxury. It makes me
really happy for the travel industry and hospitality segments of
the market – and also makes me wish that I could set up shop at
hotels and airports! Indeed a challenge for those of us in the
luxury goods sector.
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The Romance
Behind The Ring
By Katharine James
Katharine James
Bella's Love
Blue Sapphire Heart-Cut
