Abasto Magazine

W hat began as an innovative idea to bring Hispanic food and beverage retailers closer, became a great tool for companies looking to unveil their brands and make their way through the United States as the best Spanish-language trade magazine in the country. Today, Abasto Magazine reaches its 50th edition, an occasion to celebrate to the hand of all brands and companies that have relied on this publication to carry their message across the country and promote their sales, as well as readers who rely on the clear and accurate information that helps them make decisions. For companies that have relied on Abasto to carry their message across an extensive distribution network, it has also been a success story. Sysco, the most important company in the United States in the catering market for restaurants and coffee shops, relied on Abasto to boost the nationwide launch of its Sysco Pica y Salpica brand, focused on the Hispanic market. "We recently launched the new Sysco Pica y Salpica brand, which offers a variety of authentic ingredients and brands along with culturally relevant tools and services for the Hispanic segment of the food industry. We partner with important media companies like Abasto Magazine to help us assist the Hispanic food service operators, so we could have a bigger impact with the launch of the brand", said Diego Rondón, Senior Director of Multicultural Marketing at Sysco. Similarly, La Moderna, one of the leading brands in the pasta and fl our sector, believes that its presence in Abasto has been instrumental in bringing its message to businesses throughout the country. "I think Abasto is the ideal platform for any company, and especially for Mexican companies, who can create the link with customers and consumers of the Hispanic market in the United States," said Esteban Abascal, export manager at La Moderna. The businessman explained that Grupo La Moderna has benefi ted from the magazine to remind customers and consumers of the presence and proximity of the brand in the United States and above all, to materialize potential customers. "Without a doubt Abasto is the ideal network for Hispanics in the USA," Abascal concluded. But having a presence in the pages of Abasto is effective not only for companies but for advertising agencies as well. By: Abasto Staff the catering market for restaurants pasta and fl our sector, believes that its presence in Abasto has from the magazine to remind customers and consumers of the 50 EDITIONS UNITING HISPANIC ENTREPRENEURS English Bonus (Continues on page 60) 58 | | Enero/Febrero 2017 Abasto.com

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