SEPTEMBER 21-27, 2016 UCW 41
WWW.UPANDCOMINGWEEKLY.COM
Free Papers
Working For You
Will the Internet kill your free community paper?
Did instant coff ee kill coff ee?
New technologies change many things. But not
everything. You may tweet, blog, surf, shop, or search
online but you continue to read your free community
paper. You just proved it.
Readership of free community papers is now higher
than paid daily papers, and continues to grow. Rather
than being replaced by "instant" media, your local free
community paper has become an important part of our
neighborhood.
e reason, which sometimes is not heard because of
all the noise about the Internet, is pretty obvious: your
free community paper does what the Internet doesn't.
We promote connections at a local level. Free papers join
readers and advertisers in ways digital media doesn't.
In fact, the local content and power of your free paper
makes advertising even more eff ective. We are the number
one medium for driving purchases. at's important in
every product category.
Including coff ee.
