CityView Magazine

10 | September/October 2016 publisher's note Photo by Matthew Wonderly taken at the Cape Fear Botanical Gardens Erin Pesut: Marshall, how long have you lived in Fayetteville? Marshall Waren: All my life, 67 years. EP: How did CityView get started? What's the story there? MW: I was in the printing business and we were looking to diversify. I remembered a publication that was done by a high school friend, Buddy Howard. He started a Fayetteville magazine and it lasted maybe The Evolution of CityView THE STORY BEHIND 10 YEARS OF PUBLISHING SUCCESS Publisher Marshall Waren and Editor Erin Pesut sit down to chat eight or nine issues? George Shooter was renting us space for William George Print- ing and I found an old copy of the former publication. George printed it for Buddy. I thought maybe we should start a magazine like that. EP: How did you initially get CityView off the ground? MW: I contacted George Norman, a client of our printing company that had magazine experience. He got us hooked up with an editor and a graphic designer. ey both lived in Durham. We started the first two or three issues with them before I hired a full-time editor. en we started doing the graphic design internally at William George Printing. EP: How did you decide on the name CityView? MW: I don't remember if I came up with the name CityView or if George Norman did, but that name kind of stuck early on. We found out right aer we got started that there was a magazine in Knoxville named CityView. We researched and found out we actually started before they did. Even though we did not have a copyright on our name, the fact that we started before they did had a precedent value to it. EP: How did you know that CityView would be successful? MW: I just knew that every major city in North Carolina had a glossy publication and we were the only one that didn't. I didn't know that it would last ten years, but I did think that it would grow, because people in Fayetteville would support it. And they have, particularly the advertisers. ey've supported it really well. Plus, we have really good staff right now. We have been blessed. EP: What is one of your most favorite issues you remember? MW: Early on, the Movers & Shakers issue in October/November 2007 got a lot of positive comments in the community. We chose a variety, a diverse group of people involved in community affairs, business relations, churches and we had a nice culmination of them getting together and having lunch at Highland Country Club. We featured all of them in a story and took a lot of pictures. at went over really well. I suppose we should try and do something like that again. at was nine years ago. EP: What is your favorite thing about being the publisher of CityView? MW: I love having people that I see out in the community brag about how good the magazine is. ey look at our magazine compared to other metropolitan areas and they say ours is as good or better than what they've seen in Charlotte, Raleigh, Cary or Greensboro. ose comments are very positive. I hear them all the time. It's not A special thank you to our advertisers through the years; we wouldn't be where we are without you!

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