Up and Coming Weekly is a weekly publication in Fayetteville, NC and Fort Bragg, NC area offering local news, views, arts, entertainment and community event and business information.
Issue link: http://www.epageflip.net/i/707298
JULY 27 - AUGUST 2, 2016 UCW 29 WWW.UPANDCOMINGWEEKLY.COM Does your advertising leave you feeling this way? Advertising can be pretty complex. You may not know which way to turn. ere is a sign you can rely on — ours. Call us today so that our professionals can make the most of your advertising investment. Free Papers Working For You Another sign we're working for you. 484-6200 wwwupandcomingweekly.com 1 ABOUT THE AUTHOR: Melody Foote Director of Communications Fayetteville Area Convention & Visitors Bureau Liberty Point Bulletin BUREAU EFFORTS GENERATE $7.8 MILLION DIRECT SPENDING FOR CUMBERLAND COUNTY The Faye eville Area Conven on & Visitors Bureau's (FACVB) mission is to posi on Cumberland County as a des na on for conven ons, tournaments and individual travel. One of our main goals is to augment overnight visita on and deliver products to assist visitors in experiencing the tourism assets of all Cumberland County municipali es. The FACVB operates an annual program of work that is developed from research and data from conversion and visitor studies. The FACVB's annual program of work and departmental structure is divided into four areas: • Sales - focus on securing mee ng and tournament business for Cumberland County. • Tourism - focus on securing leisure and group visita on for Cumberland County and developing products. • Communica ons - focus on securing earned publicity and promo on for New Video Series Cumberland County tourism, maintaining a tourism web presence and research and technology ini a ves. • Visitor Services - focus on servicing the visitor in Cumberland County by maintaining three local visitor centers. We're pleased to announce our results from our 2015/16 program of work: • Secured 66 mee ng and sports tournament bookings that will fill 23,363 room nights at Cumberland County hotels. These bookings impact our economy at $7,898,194. The indirect, rollover impact on our economy is just over $19.5 million. • Saw over 170,000 unique visitors to VisitFaye evilleNC.com. • Launched a new video series to showcase Cumberland County a rac ons. • Secured 3,754 lis ngs for Cumberland County events in local, regional and travel trade websites and print publica ons. • Handled 14,047 visitor inquiries at three visitor centers. • Introduced re-designed Cultural Heritage Trails website. The new site is both print and mobile friendly. Faye evilleNCTrails. com • Issued 25 press releases, hosted 12 travel writers and generated 75 pieces of publicity for Cumberland County tourism ameni es. We look forward to repor ng even greater results in 2016/17! Earlier this spring, the FACVB launched our new video series, "America at Every Turn." The videos bring Cumberland County to life by showcasing a vibrant array of local attractions. Starring an eclectic mix of adventurers, these fast-paced, short videos explore diverse opportu- nities available for travelers in Fay- etteville and Cumberland County. See them for yourself at FayettevilleNCAttractions.com