ED Publications

ED July 2016

ED Publications | ED Magazine

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Page 11 of 83

12 July 2016 Club Bulletin www.EDpublications.com "The success of the construction goes to Ron Beatty, who we borrowed from the Spearmint Rhino Worldwide Companies," says Kelly. "Ron worked tirelessly to get all subcontractors to give us their best every minute of every day." On the inside of the club, as Kelly notes, guests will still encounter the more "familiar" design elements showcased by all Spearmint Rhino clubs, but with an updated look. And no expense, it seems, was spared. "Inside, guests will know they're in a Spearmint Rhino club and will recognize it as the Vegas club, but it will be contemporary and exciting," Kelly explains. "We had seen RASA's work at nightclubs in Vegas and really like what they'd done. Randy worked closely with our staff, including Kekau Rosehill, our Director of Operations, our GM James Johnson and the rest of our staff in the design elements. Our bar manager Mark Alums assisted with the bar designs, and we also utilized outside bar consultants and lighting & sound designers to ensure that everything was exactly how we wanted it." While the club will showcase a "feel" that's familiar to its legions of fans from far and wide, it will also feature some brand new elements that will wow even the most discerning guests. Think: Exclusive. "With the renovation of the previous space, we're eliminating the old dressing room area and bathrooms and creating two private, very exclusive VIP area for high rollers," says Kelly. "This will feature a private entrance through our renovated garage, which will be used for private vehicles and limousines. This new, private entrance is for those 'exclusive' guys who come in and don't want to be seen; they want total discretion with their vehicles parked privately. This is the type of clientele we've always attracted, but now we'll be able to facilitate exactly the experience they're looking for." "We've never been one to want our club's name in the gossip columns, so these exclusive guests know no one will 'talk' at our club," adds Rosehill. "The word will never get out, they'll never appear on TMZ or on social media after visiting our club. We protect their anonymity, if that's what they want, and we'll do that for any guest that appreciates discretion." Parking at the club will no longer be in issue, either. In addition to the existing parking lot, the club will now feature 28,500 square feet of interior parking with lifts. When combined with the club's square footage and office space, the entire facility will now total a titanic 66,000 square feet. Of course, Kelly and company did not ignore their entertainers and staff when designing this renovation. On the contrary, several key areas of the newly renovated space were devoted specifically to the bevy of gorgeous Rhino girls and their many full-time and part-time staff members. "Previously, we had a locker room that fit 500 lockers; now, we've doubled that space, and we have an entertainers' lounge where they can take a break and relax," says Kelly. "We even have washers and dryers, showers, a make-up artist and a massage therapist." "The employees have a much larger space as well, and this includes new on-site office space dedicated to our continued from page 11 "It was a matter of space—we had the customers, but they were asking for more and we just couldn't give it to them at the time. They wanted more bottle service areas, more VIP areas, more bars, more privacy. They wanted larger rooms to rent out for private parties. We will now have more space to accommodate all of their requests in a brand new, beautifully designed space." — Kevin Kelly, President & CEO of the Spearmint Rhino Las Vegas club

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