ED Publications

ED July 2016

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Club Bulletin July 2016 11 www.theEDexpo.com Club Bulletin July 2016 11 www.theEDexpo.com S ituated on South Highland Avenue, just off the 15 Freeway, sits one of the most popular and financially successful gentlemen's clubs in the world. In the "other" city that never sleeps—Las Vegas—this club doesn't sleep, either. Open 24 hours a day, seven days a week, Spearmint Rhino Las Vegas has become the go-to adult venue for tourists and conventioneers from around the globe, as well as locals from across town. As the saying goes, "When in Rome, do as the Romans do." When in Sin City, go to the place that allows both men and women to enjoy a "sinful" evening in all of its opulent glory. For 17 years, Spearmint Rhino Vegas has hardly changed. Truth is, they didn't need to. Walk in that club on a Tuesday at 6 am—they'll still have a crowd. On the weekends? Forget about it. Standing room only. Looking for some of the hottest women on the planet? Look no further. But therein lied the issue. Perhaps it was too much of a good thing, because even though Spearmint Rhino was a 20,000-square-foot venue, it often times wasn't enough to handle every customer. (Nice problem to have, isn't it?) And being that the club was located in a strip mall, it never offered the type of "curb appeal" that befitted a venue of its stature in a city that demands curb appeal. Then, five years ago, opportunity came knocking in the form of expiring lease agreements. The owners of Spearmint Rhino Vegas, including President & CEO Kevin Kelly, got word that the leases for the tenants in the remaining portion of the strip mall where they were located had become available. That amounted to nearly 20,000 square feet of additional space, and Kelly snatched it up. Immediately, plans were drawn up for Spearmint Rhino Vegas, Mach II. "It was a matter of space—we had the customers, but they were asking for more and we just couldn't give it to them at the time," says Kelly. "They wanted more bottle service areas, more VIP areas, more bars, more privacy. They wanted larger rooms to rent out for private parties. We will now have more space to accommodate all of their requests in a brand new, beautifully designed space." The new portion of the club is finished, complete with a stunning entryway that will wow guests as they drive up or drive by the venue. In July, the original Rhino will close while the "new" portion of the club will be open as Spearmint Rhino Vegas as the old portion is also renovated. Then, in late August or early September, the entire facility will enjoy a grand reopening as the brand-new Spearmint Rhino Las Vegas. "In addition to the massive entryway, there will be a large LED sign out front and fresh, renewed look," says Kelly. "No more photos outside the club, no 'strip mall' feel as you drive up. The whole facade will be brand new, updated for the 21st century." Exclusively Exquisite One of the decisions Kelly and the club's management staff had to first consider was, what exactly were they going to do with this additional space, and who was going to design it. Kelly brought in well-known Henderson (Nevada) -based architect Randy Spitzmesser of RASA to design the new space, as well as Contractor Ron Beatty to handle the day-to-day of the construction/renovation. They immediately sought a design solution that raised the bar for elegance and sophistication by using an intentional departure from the themed facades that are more "typical" for the adult nightclub industry. Club Bulletin July 2016 11 www.theEDexpo.com

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