Abasto Magazine

July/August 2016

Abasto Magazine - Guía indispensable para el empresario hispano con noticias de última hora, consejos y directorio empresarial

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Mondelēz International M ondelēz International, Inc. is one of the world's largest snacks companies. Our dream is to create delicious moments of joy in everything we do. Nearly 100,000 employees support this dream by manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world. We are the world's pre-eminent maker of snacks, with leading market shares in every category in which we compete. Mondelēz International holds the No. 1 position globally in Biscuits, Chocolate and Candy as well as the No. 2 position in Gum. (source: Euromonitor) About 85 percent of our annual revenue is generated in fast- growing snacks categories, and nearly 75 percent of our sales come from outside of North America. We know we have a critical role to play in empowering consumers to snack mindfully. Our approach is to create foods that fi t the way people eat today - to bring joy to those small eating moments. The balance of foods and nutrients within the overall diet, along with adopting a healthy lifestyle, is important for wellbeing. We intend to be the global leader in well- being snacks, with 50 percent of our portfolio in the Well-being space by 2020. To achieve our goal, we will simplify and improve the ingredient and nutritional profi le of our current portfolio by reducing sodium and saturated fats by 10 percent; increasing whole grains by 25 percent; and looking to remove artifi cial colors and fl avors in key brands. Secondly, we will expand the Well-being options within our portfolio. By 2020, we'll deliver 25 percent of our revenue from our Better Choice products; increasing the availability of portion control options by 25 percent; as well as expand our offering of products that meet consumers lifestyle needs. We plan to focus 70 percent of our new product development efforts on Well-Being platforms. Finally, we will continue to inspire consumers to snack mindfully and put calories on the front of packaging globally by the end of 2016 to help them make informed choices. Mindful snacking is about eating with intention; and being more conscious about what and how much we are consuming. As obesity and other health issues increase across the globe, helping people to be more mindful when snacking is all the more important. By offering Better Choices, portion control options and clearer information, along with supporting community lifestyle programs, we're empowering people to snack mindfully. Helping them make better decisions when it comes to their well-being. We're dedicated to helping people and their families make better choices by creating new solutions and improving our portfolio's nutrition profi le. We take seriously the nutrition responsibility that comes with being the world's largest snack company. Our approach is in line with World Health Organization's recommendations on tackling obesity and lifestyle-related diseases. English Bonus Cheese & Grocery 9% ** Grocery Beverages 6% ** Chocolate 30% ** Gum & Candy 16% ** Biscuits 40% ** includes salty/ other snacks North America 26% Europe 34% Latin America 14% Asia Paci c 16% EEMEA 10% * Pro Forma Adjusted Net Revenues exclude Venezuela operations. See GAAP to Non-GAAP reconciliations under Events & Webcasts tab of the investors' section of our website. ** Does not foot to 100% due to rounding. Unleashing a Global Snacking Powerhouse SALES BY CATEGORY Percentage of 2015 Pro Forma Adjusted Net Revenues* SALES BY GEOGRAPHY Percentage of 2015 Pro Forma Adjusted Net Revenues* 60 | | Julio/Agosto 2016 AbastoMedia.com

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