Look Book

10 www.thejewelrybook.com able of Contents S P R I N G 2 0 16 TA B L E O F C O N T E N T S 12 On The Cover– Michael John Jewelry In 2005, after 18 years in the industry as a designer and manu- facturer for numerous luxury jewelry brands, award-winning designer Michael Hezar made the decision to put his talent to work for a label of his own. 20 Brooke's Picks Editor's picks for the Las Vegas 2016 show season. 28 Profi le– Zuri Mesica Manufacturing delays caused by a glitch in the hinge mecha- nism of a 2015 bracelet design turned out to be an incredibly fortunate production delay for Zuri Mesica. 34 Trend Report Going into show season, every- one wants to know what THE trend will be… yes statement earrings, yes chokers and long, layer-friendly necklaces. 42 Perspective- Luxury Brand Group As a business, how does one utilize the power of celebrity and build a connection with one's customer to increase brand awareness, and ultimately, sales? 46 Watch Yourself Baselworld 2016... Through the eyes of a newbie. You will never look at any trade show you attend in the same way again. 54 Interview with Michael O'Connor Mens jewelry review. 58 AGS Celebrates 50th anniversary of diamond grading standards and the 20th anniversary of AGS Laboratories. 64 Jewelers UnBlocked The fi ne jewelry industry is inherently a risky business, and it's always been that way. 66 Horoscope As we enter the deep spring and get closer to summer, Mars goes retrograde until the end of June. This gives us an opportunity to evaluate our lives. CONTRIBUTORS Brooke Conner Sevenau, Allyson Bainbridge Riccardi, Barbara Palumbo, MaryBeth Bonfi glio, Shawn Sherbondy, Erica Ford Clark, Catharine Wong, Erin Elizabeth Finnegan No editorial or photography may be reproduced in any way – in print, internet or otherwise – without the written consent of Bromstad Communications LLC. P.O. Box 386, Glen Ellen, CA 95442. Tel: 707.481.0146 T JEWELRY BY: JENNIFER DAWES ON THE COVER: MICHAEL JOHN www.michaeljohnjewelry.com

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