ED Publications

ED March 2016

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Club Bulletin March 2016 19 www.theEDexpo.com Main Panel Room, Tuesday, August 9th The Power of Positive Leadership Tuesday, 11 am - Noon Professional motivational speaker Willard Barth of Willard Barth Enterprises, also a former club industry veteran, returns to EXPO to deliver a special presentation that will help owners and operators to improve their ability to train and motivate their staff to be at their best. What's more, he'll explain the keys to taking a positive approach while helping owners and GMs to get their staff feeling energized and motivated. This presentation is sponsored by PANDA (Professional Adult Nightclub DJ Association). From Tweets to Butts in the Seats Tuesday Noon - 1 pm Social media, text messages and email blasts are all among the ways in which adult clubs can promote themselves, either for free or for a very low cost. Are they effective? Absolutely! But what are the strategies clubs must employ to ensure the success of their "digital marketing?" Our social media experts will offer specific tips on how to maximize your social media and digital presence, while turning those marketing efforts into butts in the seats. Breakout Panel Room, Tuesday, August 9th a Most Delicious Revenue Stream Tuesday, 11 am - Noon Bar food: It doesn't seem too complicated and can definitely add to your club's bottom line. But what are the tips to doing it—and doing it right? Our food service expert will help clubs with the information and insight they need to either add bar food to their club's repertoire, or improve its profitability at their club if already offered. The Great From the Trenches Debate! Tuesday Noon - 1 pm New-school versus old-school? The best ways to build clientele? The keys to finding the best entertainers? The best music format? Who's really in charge—the owner or the general manager? So what would it be like to be in the "war room" with a handful of in- the-trenches club operators, debating the hottest topics in the industry today? Find out during "the great debate" panel session! Small Club Owner Day Specific seminar and panel session speakers TBA Mail this coupon in (via the registration form provided on page 21), click on the "register" link at www.theEDexpo. com and use the code "OWN" or call the ED office at (727) 726-3592 to get $50 off of an all-access* EXPO 2016 registration badge! But don't wait—the deadline to use this coupon is April 30th! *A separate ticket is required for purchase to attend the 2016 ED Awards Show $50 OFF Club Owners! Bring yourselves to EXPO and save!

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