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ED March 2016

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M oney. Every club owner wants more of it. There are two obvious ways to have more money: Either the club makes more money (through liquor/ beverage sales, lap dances and cover charge), or they find ways to save money and cut waste. Robust Energy Drink can help owners do both: They can help the club make more money and save more money. Before you say, "I've heard about all the 'other' energy drinks before," well, not quite. Because Robust has four things going for it that no other energy drink in the world can boast: (1) It fits the exact flavor profile customers are looking for, (2) is available in a can, (3) is available for purchase through the largest distributor in the U.S., Southern Wine & Spirits and, perhaps most importantly, (4) is available as a bag-in-the-box product—"on the gun." Yes, we said Southern Wine & Spirits, and yes, we said bag-in-the-box. And for any club owner or bar manager out there reading this, you know exactly what "bag-in-the-box" means. It means you now can have the exact energy drink flavor you and your customers want, without the waste associated with preparing cocktails and "bomb" shots with a canned energy drink. "Having Robust as a bag-in-the-box product costs the equivalent of $12 a case, when a case of the 'leading' energy drink is $36 a case," says Robust's President, David King, noting also that Robust Energy Drink in a can costs just $24 per case, also available through Southern Wine & Spirits or direct through Robust. "If you calculate your savings over the course of a year, that could be up to $150,000 saved by using this bag-in-the-box product over the leader. There's literally no waste and it tastes exactly the same. It's a no-brainer!" The taste test For those questioning King's claim that Robust's canned and bag-in-the-box versions taste virtually identically to the leader, just ask their first customer. Jeff Murtha, a 40-year adult club industry veteran (co-owns The Clubhouse in Dallas and three Chicas Bonitas clubs, among others over the course of his career), was visited by a Robust sales rep in 2012. He was, as he explains, very, very skeptical. "I was as closed-minded as they get about energy drinks— I'd seen them all come and go," says Murtha, who also owns the popular Studio Eighty nightclubs in Texas. "But then I tried it, and I was immediately hooked. It tastes just like the 'leader' without that aftertaste that it's known for, and anyone who's gone by the Robust booth at the Annual ED EXPO and tasted it knows this as well. Since putting Robust in my clubs, I've done taste test after taste test, and with the rare exception, no one could tell the difference between it and the leader." Murtha is also the first club to start using the Robust bag- in-the-box product, which he installed in November 2015. "In that time, I have not had one drink returned—not one— when we mixed our cocktails and 'bomb' shots with Robust's bag-in-the-box beverage," Murtha adds. "I'm saving $300 a week; there's no wasted cans, and I can either charge less for these shots and sell more of them, or charge the same amount we used to charge and up my profit even more." "I was as closed-minded as they get about energy drinks—I'd seen them all come and go. But then I tried it, and I was immediately hooked. It tastes just like the 'leader' without that aftertaste that it's known for. Since putting Robust in my clubs, I've done taste test after taste test, and with the rare exception, no one could tell the difference between it and the leader." — Club owner & industry veteran, Jeff Murtha Club Bulletin March 2016 11 www.theEDexpo.com

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