Look Book

12 www.thejewelrybook.com David Mor D AV I D M O R O N T H E C O V E R A platinum ring hugged by fl awless white, round diamonds layered upon sparkling diamonds, baguettes nestled within small, cascading diamonds along an elab- orate band, and a 3.5 carat radiant cut, pink center diamond encircled by pear- shaped diamonds—one can only imagine such riches in one piece. But for jewelry designer David Mor, this luxurious, one- of-a-kind work of art is business as usual. "With a layered effect that makes a state- ment, the ring incorporates the fi ne details that every discerning woman loves," says David Mor associate Brandon Benilevi. By recutting the most important stones to bring out more of their beauty to paying the highest premium for the best cut dia- monds to achieve that extra fi re to spend- ing more than a year building a single necklace through a tenacious design and manufacturing process to achieve perfec- tion, David Mor strives to create the most beautiful high-end jewelry in the world. David Mor pushes the boundaries in the highest-end jewelry industry. "We are outliers in the industry because of our obsession to detail," remarks Brandon of David Mor's dynamic, elaborate line. With its goal to bring real jewelry back to the market, David Mor has carved a unique niche in its class and created heir- loom quality jewelry—in a formal and traditional style of times past—that will be cherished from a woman's fi rst glance through many generations. David Mor spends years crafting each exquisite piece, and each piece tells a story. The company's team of elite French designers sketches the design for each piece dozens of times to achieve the per- fect shapes and color combinations before entering a rigorous approval process and, fi nally, the creation stage. "A big part of the day to day operation is focused around creating new designs," says Brandon, "as well as team members looking through new stones. We want to create the most beautiful jewelry out there." In order for a stone to be approved as a centerstone for a piece it must meet certain criteria. "With fancy colored diamonds, we are constantly looking to source the vivid yellow and the fancy intense pink, even some rare purple and orange diamonds, as we see demand grow for such colors. For rubies, we look for that blood red color, like a hot coal, with a silky appearance to make sure light can billow across the stone. For sapphires, that cornfl ower blue color is what it must have, and for emeralds, we look for that rich, earthy green color." BY JESSICA TEISCH

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