CityView Magazine - Fayetteville, NC
Issue link: http://www.epageflip.net/i/623548
CityViewNC.com | 35 Food she explained, "I love that I know where it came from. Everything is homemade or I know the source. All of my nuts and peas I buy raw, and I roast them myself, so I know that no inflam- matory oils have been added. I know that everything is as fresh as I can pos- sibly get it. I know that I am nourishing my husband and myself in the best way that I can. It is satisfying, rewarding and it tastes good. At the end of the day we have to love our food. Like, who isn't a foodie? We are all foodies. If it doesn't taste good, we probably are not going to choose to eat it day in and day out. But if it tastes good, it is easy to eat, right?" Her best selling product is the Coco- nut Cashew Cookie Butter and people go crazy over the Chunky Monkey Protein Cookies. Her most common response to her Fit Grub Food products is the fact that her consumers can't believe the food is actually healthy. Erica explains about her cookies, "ey are still dessert at the end of the day, so you can't get crazy and eat 12 cookies. But they don't have the stuff in them that would be in a conven- tional cookie. You are not going to have inflammatory oils, processed sugar and artificial flavoring. It is still a cookie, but it doesn't have the junk." On Erica's Fit Grub website, I saw that she had a blog featuring some great looking recipes. I asked her what her favorite recipe was on her blog. She sur- prisingly responded, "I should probably tell you that I hate recipes and follow- ing recipes. It has been the biggest chal- lenge with Fit Grub because before I had to mass-produce things, I would throw stuff together and something amazing would come out. But I couldn't replicate it. I also couldn't report the nutritional content because I didn't know the exact composition of the product. So when I had to start documenting all my reci- pes I felt stifled. Creating food is like art and then I had to put all this struc- ture around it and I didn't like it. But, I am forced to follow my own recipes with Fit Grub. I do have a really sim- ple salad dressing that can be used as a marinade and an easy pancake recipe that is pretty darn good." ese recipes are Maple Dijon Mustard Salad Dress- ing and Fluffy Cinnamon Plantain Pan- FAYETTEVILLE 2043 Skibo Road, Suite 101 Fayetteville, NC (910) 864-1500 M-F 8a-10p | S 8a-8p | Su 10a-6p Borgis Pro Regular Venti CF Bold Venti Light Venti CF Medium Fayetteville, NC M-F 8a-10p | S 8a-8p | Su 10a-6p (910) 864-1500 2043 Skibo Road, Ste. 101 Fayetteville 59 See location for details. Rates and services may vary by location and session. Each location is independently owned and operated. ©2015 Massage Envy Franchising, LLC. FTCC Corporate & Continuing Education Interested in starting a new career in the Health or Wellness industries? Train today at FTCC for an exciting career in the following fields! Call us today or visit our website to view all class schedules! www.faytechcc.edu/continuing-education • Paramedic • Certified Nursing Assistant (CNA I & II) • Registered Medical Assistant (RMA I & II) • Phlebotomy Call 910.678.8251 or visit http://emerservices.ftccce.com for details • Certified Personal Trainer • Cosmetology I • Natural Hair Care • Esthetics and Skin Care • Manicuring & Nail Technology Call 910.678.0032 or visit http://busservices.ftccce.com for details Scholarships may be available for select courses!