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Red Bluff Daily News Wednesday, April 18, 2012 Page 9 PRCA: The leader in professional rodeo The Professional Rodeo Cowboys Association (PRCA), headquartered in Colorado Springs, is the largest and oldest rodeo- sanctioning body in the world. The recognized leader in professional rodeo, the PRCAis committed to main- taining the highest standards in the industry. The PRCA sanctions about 600 rodeos annually in 37 states and three Canadian provinces, and ensures that every PRCA-sanctioned event is managed with fairness and competence and that the live- stock used is healthy and cared for to the highest stan- dards. Fans — ProRodeo attracts about 30 million fans, many of whom attend PRCA-sanctioned rodeos around the country annually. Here are some key facts about ProRodeo and the PRCA: According to the Sports Business Daily, rodeo is sev- enth in overall attendance for major sporting events, ahead of golf and tennis. Fans can follow professional rodeo all year long through the PRCA's television coverage. Cowboys — The PRCA's membership includes nearly 8,000 cow- boys, the largest segment of the association's member- ship. This membership seg- ment includes cowboys who compete in professional rodeo for a living, crisscross- ing the country with their own horses or equipment, as well as those who work at other jobs during the week Host Hotel 530.529.7060 MEATS & GROCERIES ATM IS REAL RODEO! RED BLUFF ROUND-UP Participants Good Luck To All Propane $ Gas & Diesel Homestyle Cooking Prather Ranch Choice Natural Beef 2.78 gal. Local and Organic Farm Fresh Produce www.kentsmeats.com KENTS 8080 AIRPORT ROAD • 365.7194 or 365.4322 OPEN 7 DAYS 6am-10pm A family restaurant since 1997 RODEO WEEK-END COUPON 15% One coupon per table, not valid on happy hour or two for $20 deal. Valid up to 5 guests. GOOD ONLY 4-19-12 TO 4-22-12 2001 Main St. • (530) 527-2684 Visit www.casaramos.net to see our other locations! RED BLUFF OFF your bill "World Champion" is the most coveted title in Pro- Rodeo. The sport s world champions are crowned at the conclusion of the Wran- gler NFR, based on total sea- son earnings at PRCArodeos across the continent, includ- ing monies earned at the Wrangler NFR. The PRCA crowns eight world titlists, each of whom receives a gold buckle and a specially crafted trophy saddle. Contract personnel — The personnel working a rodeo include the bullfight- ers, who help bull riders escape from powerful rodeo bulls; the barrelmen, clowns and specialty acts, who entertain the crowds; Judges, who ensure all rules of com- petition and livestock wel- fare are followed; stock con- tractors, who provide rodeo's and compete in rodeos on the weekends. World champions — Committees — Local rodeo committees organize the PRCA-sanctioned rodeos held across the continent. Most are run by dedicated groups of volunteers who make the rodeos work from behind the scenes, procuring local sponsors for events, awards and programs; set- ting up safe facilities; staffing various functions and mak- ing the contestants and atten- dees feel at home. Charities — PRCA- sanctioned rodeos annually raise many millions of dol- lars for local and national charities, from college schol- arships for local students to the national-Tough Enough to Wear Pink campaign livestock; announcers who call the action; arena secre- taries, who handle adminis- trative duties; and timers, who operate the clocks for the timed and roughstock events. WELCOME against breast cancer. FanZone — The Pro- Rodeo FanZone. presented by Cabela's, is the official fan club of the PRCA. Among the many membership bene- fits: access to an exclusive Web site with blogs, a forum, a photo gallery and a behind- the-scenes look at the world of ProRodeo; exclusive quarterly contests and give- aways for members only; and a welcome package con- taining a FanZone koozie, hat pin, lanyard and person- alized membership card as well items from PRCA national sponsors. Sponsors — The PRCAs loyal national sponsors sup- port all aspects of rodeo, from entire events like the Dodge National Circuit Finals Rodeo and Justin Boots Playoffs and Champi- onships to the Montana Sil- versmiths gold buckles awarded to world champions Demographics — The PRCA's nearly 4 million royal attendees across the U.S are about 49 percent and 51 percent female; 63 per- cent have household income of $50,000 or more and 50 percent have children in the household. In surveys, 81 percent report that they have had a soft drink in the previ- ous 30 days, 50 percent had a beer in the previous 30 days and 95 percent have eaten at a fast food restaurant in the previous 30 days. ProRodeo fans come from all walks of life, but as a group, they are demographically similar to NASCARfans, and are like- ly to also enjoy hunting, fish- ing and camping. ProRodeo.com — The each year. PRCA maintains a Web site with the latest news stories, cowboy blogs, world stand- ings, and bios. FANS Pre-pay Cards (Phone • Debit • Credit) NEW!!

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